This 90-minute workshop will provide you with tools and information to understand the industry your business is in. The more knowledge and market intel you have will help you clarify:

• what solution your business brings to the market place

• what the industry landscape looks like locally and nationally

• what competitors you have (direct and indirect)

• your business and competitor swot analysis

• who your target customer is

• where your target customer is

This workshop is facilitated by Business Advisor, Tim Hedden.