$80

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Market Research - Validating Your Assumptions

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Community Futures Fraser-Fort George

1566 Seventh Avenue

Prince George, BC V2L 3P4

Canada

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Gain knowledge about your Customer Segments and Value Propositions to further develop your business strategy. Bring your tablet or laptop if you have one!

  • Learn sources and methods for conducting primary and secondary market research including: industry trends, industry reports, industry benchmarking data, demographic information, determining market size, designing customer surveys, utilizing focus groups, customer segment and target market profiling, competitive analysis and SWOT analysis.
  • Use market research to understand your customer segments and design your value propositions.
  • Analyze data and interpret information to strategically project sales volumes in your market area.
  • Begin exploring industry research and creating customer survey tools in the classroom.
  • Incorporate your market research into a business plan template.


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Location

Community Futures Fraser-Fort George

1566 Seventh Avenue

Prince George, BC V2L 3P4

Canada

View Map

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