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Market Research Workshop for Startups

When and where

Date and time


Xerox Research Centre of Canada (Pake Auditorium) 2660 Speakman Drive Mississauga, ON L5K 2L1 Canada

Map and directions

How to get there


RIC Centre hosts "Market Research Workshop for Startups" on June 24. Entrepreneurs are invited to come out and learn first-hand about the market research process, how to effectively collect and analyze data, and how to access free customized MaRS Market Intelligence reports!

The MaRS team will be onsite to lead you through the process and teach you tips and tricks that will help your startup get a solid data backing. Market Research data will be crucial for your business plan and pitch decks - it can be the difference between being ignored by potentials investors or being taken seriously. So don't miss your chance to set yourself up for success - register today!

Event details are as follows:

Date: Wednesday, June 24, 2015
Time: 12:00PM – 2:00PM
Venue: Xerox Research Centre of Canada - Pake Auditorium
Address: 2660 Speakman Drive, Mississauga, ON L5K 2L1


Christina Kim, ?BSc, MISt, ?Sr. Information Specialist

Christina is a senior information specialist, cross-appointed from the University of Toronto. She works with startups in the information technology, communications, and digital entertainment sector. Christina also works with student entrepreneurs to assess market opportunities as part of the Campus Linked Accelerators and Student Startups (CLASS) Partnership under the Youth Business Accelerator Program.

Joe Lee, ?BComm, MBET, CMRP, ?Industry Analyst

Joe is an industry analyst in the information technology, communications ,and digital entertainment sector (ICT). He currently works with startups through identifying the most useful and relevant insights/data in order to propel them forward. He is a Certified Marketing Research Professional (CMRP) from the Marketing Research and Intelligence Association (MRIA). He is also a regular contributor at TechVibes.

Lucas Armstrong, ?BA, RAPP, ?Industry Analyst

Lucas is an industry analyst in the information technology, communications, and digital entertainment sector. As part of the Market Intelligence team, Lucas is dedicated to providing startups with the best research and information available. He also enjoys writing original content on subjects ranging from gaming to the connected car.

Emily MacIntosh, ?BSc, BComm, ?Industry Analyst

Emily is an industry analyst in the health and life sciences sector. Her past experience includes management consulting at a healthcare-focused firm, and authoring reports at a medical device market research group. As part of the Market Intelligence team, Emily strives to compile the best research on behalf of startups and to write excellent Market Insight reports, such as Transforming Health.

For more information, please contact:

Amarpreet Kaur
Communications Officer, RIC Centre
T: 289-373-3050 x 201

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