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Marketing and Communications Workshop - November 16, 23 and 30, 2017

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Location

Collaboration Centre, Room 3

101 College Street

MaRS Discovery Disrict

Toronto, Ontario M5G 1L7

Canada

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Refund Policy

Refund Policy

Refunds up to 1 day before event

Sales Have Ended

Ticket sales have ended
Ticket sales for this event are now closed. Please contact the organizer should you have any questions.
Event description

Description

The MarCom Toolkit (Marketing and Communications)

(3 sessions, 4 hours each)

Entrepreneur's Toolkit Workshops are hands-on sessions brought to you by experienced entrepreneurs.

The workshops offer ventures the tools, mentoring, and peer feedback they need to solve specific problems and develop essential business components.

In each four-hour session you will generate a deliverable that you will use frequently in your business development process.



Workshop Schedule


Session 1 – Identify and Define Your Target Audience // November 16, 2017 from 9:00 a.m. – 1:00 p.m.

This session introduces the “MarCom Strategic Framework” and focuses on two key elements: defining your target audience and establishing credibility.

Deliverable: A strategy that helps you target a particular market. You'll also be focused upon identifying and engaging with key thought leaders to enhance your credibility and build a reputation as a leader in your field.


Session 2 – Evaluating Channels // November 23, 2017 from 9:00 a.m. – 1:00 p.m.

Align your marketing objectives with your customer buying process, while examining a variety of marketing channels and activities. You will evaluate and select the channels that resonate with your target audience.

Deliverable: Development of a brand positioning statement and selection of relevant marketing activities and media channels that will appeal to your market.


Session 3 – Communicating to Customers // November 30, 2017 from 9:00 a.m – 1:00 p.m.

In this final MarCom session, focus will be placed upon developing your message. You will explore communications techniques, identify language that your target market can relate to, and adapt the message across selected media to efficiently and effectively reach your customers.

Deliverable: A series of clearly structured messages, plus development of a media selection template and the core components of a media kit.

Please note that doors will open at 8:30 a.m. and the session will begin at 9:00 a.m.




Cost of Workshops

The Entrepreneur's Toolkit Workshops cost $100 to attend. There are two different ticket types:

1. ONE Client Refundable Deposit

Purchase this ticket if you are a client of a regional innovation centre (Ontario Network of Entrepreneurs). When prompted on the registration page, please list the regional centre where you are a member and your current advisor’s name. You will be refunded your full ticket price upon completion of our post-workshop survey at the end of the workshop series.

2. General Attendance Fee (Non-refundable)

Purchase this ticket if you are not currently a member of a regional innovation centre.

*If you are unable to attend a workshop session, please let us know four business days in advance. We regret that failure to do so may result in the loss of your deposit.

**The post-workshop survey must be completed within four days of the last day of a workshop series for a registration deposit or discount to be refunded. If you would like more information on our workshop programs, or want to know how to become a client of a regional innovation centre, please contact workshops@marsdd.com.


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Date and Time

Location

Collaboration Centre, Room 3

101 College Street

MaRS Discovery Disrict

Toronto, Ontario M5G 1L7

Canada

View Map

Refund Policy

Refunds up to 1 day before event

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