Focus on your Customer Relationships and determine the right Channels to market and deliver your Value Propositions to your Customer Segments.
- Discover the 4 Ps of Marketing - Price, Place, Promotion and Product.
- Create marketing and delivery Channels for your Customer Segments with a focus on your target market.
- Use branding to effectively communicate to your Customer Segments.
- Select the right Channels to attain and retain your Customer Segments
- Learn skills you can apply to create a digital marketing strategy.
- Incorporate your marketing and sales information into a business plan template
Facilitated by Christine Kinnie, Business Services Coordinator at Community Futures Fraser Fort George