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Marketing & Sales

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Unlike a business plan, a marketing plan focuses on getting and keeping customers; it's strategic and includes numbers, facts and objectives. A good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals. It identifies what you’ll sell, who'll want to buy it and the tactics you’ll use to generate leads that result in sales. Without it, your marketing efforts could be wasted or money could be spent in the wrong channels. Learn to successfully create and implement marketing techniques and sales strategies, personal promotions, advertising materials that create connections and focus on what your business has to offer. Learn how to handle objections and set targets and goals and measure the effects of your efforts.

Please note: Registered participants will be provided with a Zoom link and login information in a separate email prior to the session.

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Organizer Business Resource Centre (BRC)

Organizer of Marketing and Sales

The Brantford-Brant Business Resource Centre (BRC) is a division of the City of Brantford’s Economic Development and Tourism Department and part of the province’s network of Small Business Enterprise Centers that serve Ontario’s small business community.   The BRC’s goal is to assist in the creation and development of small business in Brantford, County of Brant, Haldimand County, Norfolk County and Six Nations of the Grand River providing information, resources and free professional consultations on all aspects of an individual’s business needs. 

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