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Marketing Disruption: Why Customer Experience is Trumping Brand

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Miles S. Nadal Management Centre (NMC)

500-222 Bay Street

Toronto, ON M5K 1K2

Canada

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ExecEd Advantage Strategic Insight Series - Breakfast Event

Everyone’s talking about “customer centricity” these days, but what is it? How can you make it work to increase engagement (which is what??) and, more importantly, sales?

Having a well-known brand and solid market position no long guarantees that sales will follow. Increasingly, in today's environment, the right customer experience, combined with products and services that appear to be tailored to the individual, will almost always trump brand.

In its own way, this is a form of market disruption. The solution is to understand the various customer decision points along the path to purchase for your offering and use data to determine what marketing messages and experiences will work best for each of your key customer and prospect groups. The insights you gain from examining the right kinds of data will enable you to create experiences that will engage your customers... and increased engagement translates into increased sales.

In this special ExecEd Advantage Insight Series talk, Jane-Michèle Clark, author of soon-to-be-published “Point of Distinction" and program director of SEEC’s Masters Certificate in Marketing Communications Leadership, will draw on sections from her book to discuss some of the ways you can leverage this changing customer dynamic to solidify the relationship at every step along the customer journey.

Join Jane-Michèle for a Continental Breakfast and networking session at 7:30am, with an 8am session start.

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Date and Time

Location

Miles S. Nadal Management Centre (NMC)

500-222 Bay Street

Toronto, ON M5K 1K2

Canada

View Map

Refund Policy

Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

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