Marketing Essentials for Small Business 101

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Marketing Essentials for Small Business 101

Learn how to build your marketing & advertising strategy for your small business.

By Toronto Small Business Enterprise Centre

When and where

Date and time

April 19 · 7am - January 24, 2024 · 8am PDT



About this event

For any new business, growing your customer base is your top priority. Marketing is a critical piece of being found by your target audience, converting those prospects to customers, and keeping customers over the long term. This webinar will give you an introduction to the tips and tools you need to get your marketing started on the right foot. By the end of the presentation, you will have everything you need to establish your brand, identify and reach your target audience, get your small business found by your prospects, and drive new sales through the groundwork of establishing your small business's marketing presence.

What you will learn:

• Have I clearly defined my brand purpose?

• What is a core value proposition?

• How do I know who my customers are and how do I reach them?

• How do I get my small business noticed on Google?

• How do I create effective paid digital and social ads?

• What digital presence can I establish for my brand?

• Is my website as effective as it needs to be?

• What social platforms should I leverage? How do I effectively engage on social media?

• What non-digital marketing channels should I consider?

• Where can my small business be found?

• How do I grow loyalty from existing customers?

• What tools and resources can I use today to help market & advertise my small business?

Join us to learn about marketing and advertising for your small business.

Speaker Bio:

This session will be presented by Vicki Waschkowski, founder of Hook Marketing.

Hook Marketing is a boutique agency offering customized support to small and mid-sized businesses, across all aspects of strategic planning, branding, website development, digital marketing, social media management, and more.

Vicki is also a marketing professor at Mohawk College, post-grad social media professor at Seneca, and Chartered Marketer curriculum developer & instructor for the Canadian Marketing Association.

Vicki’s experience has spanned over 20 years, on the leadership teams of some of Canada’s biggest marketing agencies and corporate franchises. She effectively applies big-agency and corporate insights to small business setup and success.

If you require accommodation, please notify us by email at least 4 weeks before the event date at To cancel the accommodation, we require 5 business days' notice before the event date.

Thank you to our sponsors:

About the organizer

Toronto Small Business Enterprise Centre is a one-stop source to start and grow your small business.

Our team of small business advisors can help you make the right decisions during your business start-up and help develop your management capabilities as your business venture grows.