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Marketing for Arts + Cultural Organizations:Creating compelling brand positioning

Artscape Business Skills for Growth Workshop, Shelley M Black Workshop Leader

Monday, 13 April 2015 from 10:00 AM to 4:00 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Artscape Skills Branding Workshop Single Registrant Ended $90.00 $3.75
Artscape Skills Branding Workshop, Two or more from same organization Ended $50.00 $2.35

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Event Details

Marketing for Arts + Cultural Organizations:Creating compelling brand positioning

Branding positioning is an important part of strategic marketing today and is used successfully by the world's leading marketers. This workshop uses a proprietary positioning process that leverages your creativity and your understanding of your business or organization to articulate distinctive benefits that will help you discover what differentiates your brand in the marketplace.This  workshop will help you understand what makes your company or organization's brand unique and how to position it to your best customers and potential customers.

During the 4.5 hours, you will:

-identify your best target customers/audience

-create a unique value proposition or your organization or business that will resonate with your target customers, unlocking growth

-develop marketing tactics that will activate your positioning

This Interactive Workshop is designed for Artists and Arts Organizations, not-for-profits and for profits in the creative sector. You are encouraged to bring multiple members of your team to work on creating a compelling positioning and ways to effectively market your company.

 

Have questions about Marketing for Arts + Cultural Organizations:Creating compelling brand positioning? Contact Artscape Business Skills for Growth Workshop, Shelley M Black Workshop Leader

When & Where


Artscape Youngplace
180 Shaw Street
Toronto, ON
Canada

Monday, 13 April 2015 from 10:00 AM to 4:00 PM (EDT)


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Organizer

Artscape Business Skills for Growth Workshop, Shelley M Black Workshop Leader


Shelley Black's career has spanned a unique range of senior editorial and corporate roles iin publishing, financial

services and currently as a marketing consultant for some of the world's most successful brands.

 

Shelley creates business growth strategies and marketing solutions for multi-national clients. Her passion is to

unlock the creative potential of people and organizations so that they can innovate routinely. Shelley is a hands-

on,results-driven expert who works passionately with clients seeking to identify, develop and commercialize

opportunities with the highest growth potential for their products, brands and categories. This includes finding better

ways to delight existing customers with exceptional customer experience, attract new customers with

 

differentiated value propositions and bring remarkability to even the most mature markets.

Her experience in the arts and cultural sector includes volunteer positions such as Past Chair of Theatre Passe Muraille and current Board member of Artscape Foundation. She believes that arts organizations can benefit from the same marketing and communications best practices and focus on customer experience used by many of the world's top marketers.

She is proud to be part of the Business Skills Workshop series offered by Artscape Launchpad.

For more information, email: shelley@shelleymblack.com

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