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MARKETING FUNNEL MASTERY – The Ultimate Training to Creating, Obtaining, an...
Tue, 29 August 2017, 9:00 AM – 5:00 PM MDT
We are living in a century where brands have more capacity to captivate their customer than ever before. Where customers can be choosy. Many companies behind these brands haven’t gone deep enough to connect and market directly to the ideal customer in their target market. Brands must put themselves in a position to leverage and deliver more relevant, targeted, and personalized engagement.
No customer is loyal to cheap brands. No customer is loyal to expensive brands. What customers are loyal to is a brand that delivers value. Value is individualized, targeted, and exactly what the customer wants and needs. Marketing Funnel Mastery is about getting out of the rat race and delivering the right message, at the right time, using the right media – creating a pipeline filled with ideal customers.
This training workshop is for people who:
- Struggle with growing sales and customers
- Don’t have a defined Marketing Plan or an effective one
- Are not marketing to their target market or know what that is
- Are tired of offering discounts on products/services
- Are confused on the differences between marketing, sales, and advertising
In this training workshop participants will:
- Define the ideal customer, target market, and target section
- Understand the problems/issues their target market faces
- Develop solutions to their target market problems/issues through farming and not hunting
- Learn strategies and tactics to build a marketing infrastructure
- Adapt best practices that will consistently grow sales
About the facilitator: Kyle Kalloo works for Change My Life Coaching as the Chief Financial Officer, Chief Operations Officer, and Executive and Business Coach. With two decades of experience in senior management positions, Kyle Kalloo has established a robust record in Strategic Positioning & Brand Management, Operations Restructuring, Feasibility Assessment, Change Management, People Engagement, Executive Development, and the recipient of awards for Innovation & Improvement in previous roles, including companywide initiatives. Change My Life Coaching is a team of professionals who provide practical and inspiring whole-life coaching solutions that positively impact every aspect of our client’s lives, careers, and businesses. https://www.changemylifecoaching.ca