US$250

Marketing Games, WTFFF (What's the Fun, Focus, and Features?)

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US$250

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Event description
You'll learn how to create a marketing plan (be it your first or fiftieth) that celebrates the fun, focus, and features of your next game.

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Intended Audience:

This course is built for Developers, Publishers, Project Leads, and Aspiring Developers who are about to start marketing their next game. Effective game marketing can be a dynamic process so the tools taught here will be useful to new and veteran teams alike.

Overview:

Marketing can be far more than a necessary evil -- believe it or not, it can actually be fun for you and your players! In this course, you'll learn how to create a marketing plan (be it your first or fiftieth) that celebrates the fun, focus, and features of your game.

Takeaways:

  • Create a marketing plan with measurable results
  • What to consider before promoting or selling your game
  • The assets every game needs, and the roles they play
  • When to announce, when to release, and how to decide
  • How to measure if a marketing opportunity is worth pursuing
  • Examples, templates and links to key resources

Instructor: Chris Faylor

With over 20 years in the video game industry, Chris Faylor has built and led marketing teams at such companies as Gearbox Software, Armature Studio, and Squanch Games, contributing to the success of franchises like Borderlands, Homeworld, Risk of Rain, and Trover Saves the Universe. He is also the founder of vgReleaseList.com.

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Date and Time

Location

Online Event

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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