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Marketing is Contagious: Build Buzz at Record Speed [Austin]

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600 Congress Ave.

Austin, TX

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Would you like to drive millions of users to your website, product, mobile app, or brand in record time?

Meet Ben Kaplan — the man widely regarded as the world's top viral marketer.

Meet Ben - Final

In the past 5 years, Kaplan has revolutionized PR, social media, advertising, and influencer marketing with a data-driven, viral-optimized, and growth-focused approach for Silicon Valley's fastest growing startups and big brands like Budweiser, Mercedes-Benz, Citi, Smuckers, and Milk-Bone.

In Marketing is Contagious: How to Build Buzz at Record Speed, Kaplan will show you how the same principles that cause a cat video to go viral, a social cause to spread like wildfire, or an unknown startup to accumulate billions of users, can help you get far greater marketing results in less time.

In his talk, Kaplan will reveal four viral levers:

MIC - CONTEXTHow can you position your product to be more buzzworthy?

MIC - IDEASHow can you make your core ideas easier to spread?

MIC - CREATIVITYHow can you create memorable campaigns at scale?

MIC - EMOTIONSHow can you trigger users + customers to take action now?

Maybe you're a startup that needs a scrappy and high-impact marketing approach. Maybe you're a big brand that needs a faster way to hit your ambitious growth KPIs. Perhaps you've achieved some mass awareness but not sales... or vice versa?

Whether you're a brand manager, marketing professional, agency leader, or hard-charging CEO, Marketing is Contagious will change the way you brainstorm, launch, and measure your next campaign.

What if marketing wasn't a zero-sum game, but rather a data-driven process with disproportionate results? What if you could build buzz and convert new customers in an exponential way?

Marketing is Contagious will show you how.


MIC - Logos


  • Brand managers and marketing VPs who want to drive awareness and purchase
  • Startup founders and CEOs who need to show "traction" quickly and at less cost
  • Creative agency professionals who execute PR, social media, and advertising campaigns
  • Anyone who wants to "go viral" for their company or cause


  • How to make any brand much more buzzworthy
  • How to leverage breaking news for more awareness
  • How to take complex ideas and increase their viral velocity
  • How to activate emotions that cause immediate action
  • How to "seed" content with influencers who will spread it
  • How to establish credibility via rapid thought leadership
  • How to convert online engagment into offline actions
  • How to buy ads more efficiently via inception targeting
  • How to reverse engineer other campaigns for higher ROI


October 24 —
>> 3:00 pm PT (6:00pm ET): Live stream begins
>> 3:30 pm to 4:30 pm PT: Main presentation
>> 4:30 pm to 5:00 pm PT: Individual questions

IMPORTANT NOTE: This is a virtual event. On the day of the event, we will email you with a live stream link.


Ben Kaplan is the founder + CEO of PR Hacker, the world's fastest growing viral marketing firm. In under 5 years, PR Hacker has revolutionized the PR and digital marketing industries with its data-driven, viral-optimized, and growth-focused approach for brands like Budweiser, Mercedes-Benz, Citi, Smuckers, and Milk-Bone. Kaplan is the bestselling author of 12 books (including the viral hit How to Go to College Almost for Free), an acclaimed public speaker on four continents, and an investor pitch trainer to startups from more than 50 countries. He has personally appeared on more than 5,000 TV and radio programs, including interviews on Oprah, Good Morning America, NBC, CBS, ABC, CNN, Fox News, and the BBC.

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600 Congress Ave.

Austin, TX

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