HOSTED BY: Weyburn Chamber of Commerce and Community Futures, Sunrise

From Mad Men to Math Men. Marketing, now more than ever, needs to be quantifiable.

This happens every day. Entrepreneurs all over the province:

Start their businesses under-capitalized
Fail to meet the revenue projections they have set for their business
Lack a realistic marketing strategy and budget to support the sales targets they’ve made

This three hour Bootcamp helps you avoid these common mistakes and puts you on the path to achieving your revenue targets and staying on budget while having the capital available to do what you had planned.

Understanding your customer is the first step to predicting how much you’ll sell and (hopefully) how much money you’ll make. We’ll show you some tips to keep you in tune with your potential market so you can learn from them. With an understanding of your customers, learn how to use that information to create a forecast that you can believe in – not just a guess.

Next, we’ll create a marketing plan that will help you get the sales. Social media, advertising, videos – they’re all exciting to think about but if you don’t have sales to pay for them, your business is finished before it starts. We’ll look at what tactics will help your customers find and love you then we’ll create a budget that you can manage with the sales you’re forecasting. Now you’re starting solid!

By the time your Bootcamp is over you’ll have the confidence to:Create, explain and use sales and revenue forecasts

Understand the factors that affect your market and how to track them
Create a quantifiable marketing budget that lenders will be prepared to bank on

ABOUT THE PRO | JILL SAUTER

Jill helps businesses grow with ideas and advice to create demand or build strong brands. She creates strategic and practical marketing plans, coaches marketers who need support and executes plans to increase profitability through marketing. Jill has taught thousands of businesses and marketers the basics of being strategic with their marketing investments.

Jill’s clients include small and medium-sized organizations in every sector from agriculture to food processing, from engineering to arts, from tourism to technology. Prior experience includes sales & marketing, small business advising and lecturing at the University of Saskatchewan’s Edwards School of Business.

With a varied background in marketing and experience integrating marketing with other business functions, Jill’s insight into marketing numbers is valuable for small businesses. “Understanding your ideal customers is not just about creating a ‘persona’. Analysis of your market opportunities can help entrepreneurs make better market entry decisions. Creating a revenue forecast from market analysis leads to smarter investments in production, people and marketing. These numbers are the root of so many big decisions that small businesses make.”

ABOUT THE BOOTCAMPS

Nail the Numbers Bootcamps are limited to only ten participants, giving you unprecedented access to industry leaders. Bootcamps are designed to help you overcome your financial fears, build your confidence, and apply the knowledge you learn through a variety of hands-on exercises, using your own business data. Regardless of your industry, stage of business or financial acumen, you’ll work at your own pace, towards your own goals. But guaranteed, you’ll find the courage to push yourself a little bit further than you would normally on your own.

Looking for help with other financial topics? Check out our full 2016 Bootcamp Lineup.

Marketing Math w. Jill Sauter

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