Marketing on Purpose: How Marketing Differs in a Social Purpose Company

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Marketing on Purpose: How Marketing Differs in a Social Purpose Company

Marketing on Purpose: How Marketing Differs in a Social Purpose Company

When and where

Date and time

Location

Online

About this event

Now that you have adopted a social purpose for your organization, you have to rethink your approach to marketing around positioning your company, mobilizing your stakeholders and growing the business.

Learn from three social purpose leaders:

  • How social purpose marketing is different from other types of marketing
  • How a social purpose company differentiates itself from its non-social purpose competitors
  • The role of employees and how best to structure your marketing department to achieve your social purpose marketing ambitions
  • What marketing metrics and key performance indicators best measure your desired outcomes

Moderator: Coro Strandberg, United Way British Columbia Advisor

Panelists:

  • Peter ter Weeme, Chief Social Purpose Office and VP Player Experience, BCLC
  • Jonathon Fowlie, Chief External Relations Officer, VanCity
  • Tony Scott, CEO, Proclaim Group