$10

Marketing to Gen Y: 8 Things You Need To Know To Sell To Millennials

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Nick Smith Centre

77 James Street

Arnprior, ON K7S 1C9

Canada

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Millennials make up almost 27% of the Canadian population, and by 2028 they’ll make up 75% of the Canadian workforce. This generation has a key set of traits that differentiate them from previous generations – they’re heavy social media users, they’re tech-savvy, and they prefer to buy from brands who are also online-savvy, and who put purpose before profits. Erin Bury has managed teams of millennials and led marketing programs for millennial-focused brands. This presentation outlines key consumer habits among millennials, and highlights tangible takeaways for your brand on how you can better position yourself to market to millennials, and tips on how to engage them online and off. It also highlights how to create a company that millennials want to work at and buy from, with tips on how to recruit and retain millennials. Finally, Erin will run through case studies of successful millennial marketing campaigns for the Toronto International Film Festival, foodora, and Drop Loyalty which will give attendees inspiration for your own marketing campaigns.

Doors Open/Networking: 5:30 pm
Speaker: 6:00 pm
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Location

Nick Smith Centre

77 James Street

Arnprior, ON K7S 1C9

Canada

View Map

Refund Policy

Refunds up to 1 day before event

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