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Marketing User Group - Optimizing Your Presence at Industry Events

WaterTAP Ontario

Tuesday, 6 December 2016 from 10:00 AM to 2:00 PM (EST)

Marketing User Group - Optimizing Your Presence at...

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General Ticket 16 Tickets 3d 14m $100.00 $0.00

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Welcome to the fifteenth edition of WaterTAP's Marketing User Group (MUG).

WaterTAP’s MUG is exclusively for CEOs, entrepreneurs, and senior-level marketing, corporate communications, and business development professionals seeking to learn best practices and more effective strategies to help grow businesses, expand Ontario water-technology hub, and enhance career potential.

Share, discuss, and learn from industry experts about topics such as the latest in water-industry marketing trends and best practices.

This December 6 session, Optimizing Your Presence at Industry Events, will feature these insights:

 

Trade Show New Year’s Resolution – Planning for Success During last year’s conference season, did you have strategic plans that tied back to organizational goals? How did you measure success? Consider a trade show New Year’s resolution by developing a strategic plan to kick start your lead generation efforts. Learn how to set specific, quantifiable metrics for measuring the success of the event, and learn how to identify trade shows that will be your best investment yet.

Guest Expert: Ellen Nyarko, Marketing Manager | Concierge Plus Inc.

 

Industry Events: Will Your Team Generate the Buzz or Be a Bore? Have you ever wondered how some trade show booths, presentations, and speakers seem to create a buzz? Learn practical tips to deliver your organization’s compelling message in a variety of settings (1:1, small group, social media) and how to leverage opportunities to shine through the noise, beyond the competition. You will also learn five negative trade show signals to avoid.

Guest Expert: Ellen Nyarko, Marketing Manager | Concierge Plus Inc.

 

Making an Impact on the Trade Show Floor In a sea of booths, often on either side of crowded aisles, you have mere seconds to attract passersby and generate leads. Creating a powerful visual impact with simple and clear messaging is critical. Interact with this event planning expert and learn how her ‘planful’ clients succeed on the trade show floor.

Guest Expert: Caroline Aston, President | Aston Events and Communications 

 

Export: Ontario Water Tech for the World Refining your strategic trade show goals with a focus on export can bring new challenges and unearth opportunities. How do you deliberately target and land potential international customers? In this session, you’ll hear how one Ontario water tech company is bringing his technology to the world with direct assistance from WaterTAP.

Guest Expert: Sahil Chaini, Data Analyst | WatrHub Inc. & Jon Grant, Manager of Research | WaterTAP

 

** VALUE ADD**

 Panel Discussion: Trade Show Successes in the Water Tech Sector

 Moderator: Kerry Freek, Senior Manager of Communications | WaterTAP

  •  Sahil Chaini, Data Analyst | WatrHub Inc.
  •  Irene Hassas Director, Strategic Planning and Partnerships | Aslan Technologies Inc.
  •  Rob Menegotto, President and CEO | MANTECH INC.
  •  Caroline Aston, President | Aston Events and Communications

Networking lunch included.

Refreshments/lunch sponsored by Alps Welding Ltd.

Alps Welding Ltd.

Have questions about Marketing User Group - Optimizing Your Presence at Industry Events? Contact WaterTAP Ontario

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When & Where


35th floor of the Ontario Investment and Trade Centre
250 Yonge Street
Toronto, ON M5B 2L9
Canada

Tuesday, 6 December 2016 from 10:00 AM to 2:00 PM (EST)


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Organizer

WaterTAP Ontario

WaterTAP exists to champion and support Ontario's status as a world water technology hub. We bring private sector experience to the challenge of helping water technology entrepreneurs, customers, and investors make the connections and find the resources they need to keep our water sector prospering. 

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Marketing User Group - Optimizing Your Presence at Industry Events
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