Marketing Your IT Services in a Post-Pandemic World
Event Information
About this event
Marketing Your IT Services in a Post-Pandemic World
ABOUT OUR EVENT
You're invited to join us on an interactive journey as we learn to navigate the challenges of marketing IT services and attracting new clients when shoe-leather and door-knocking have been supplanted by new digitally-focused methods.
Over the next few months, just prior to our main presentations, we will presenting a series of short 10-15 minute videos featuring actionable marketing and demand generation tips and ideas your can easily implement to help grow your business - whether you're a "one person shop" (i.e. IT consultant) or you run a full-fledged managed services business with a dozen employees.
For our first event in 2022, we are starting with Jeff Marchesiani - Managing Partner at TruNorth Advisors - as our main sponsor for the evening. The event will feature a brief 15-20 minute introduction where Jeff will share some of his ideas and learning objectives for the evening and the subsequent video series in the months ahead. Then we'll open the event to a moderated Q&A session.
This will be your opportunity to get to know Jeff and his dynamic approach to marketing IT-related services. You will have the opportunity to ask questions and highlight areas where you feel Jeff may help you in growing your business.
Jeff has undertaken similar engagements with Avaya, Fortinet, IBM and other firms to help their employees and partners grow their businesses in a post-pandemic world.
JEFF'S APPROACH
Marketing Methods @ the Intersection of Science and Art. Jeff views marketing as a discipline of human understanding, value exchange, and data science. It works best when creativity and logic are in perfect balance.
ABOUT OUR PRESENTER
Jeff Marchesiani
Jeff is now a Managing Partner at TruNorth Advisors. Previously, Jeff was President and Founder of Marketing Logic Consulting.
Jeff has spent the last 18+ years working specifically with B2B technology companies and helping them define their audience, messaging and execution of marketing and sales activities.
LinkedIn Profile: https://www.linkedin.com/in/jeffmarchesiani
EVENT DETAILS
To encourage members and guests to register for this event, we’re offering an Early-Bird Registration Incentive Door Prize Draw.
The Door Prize Draw is for a $50 VISA Gift Card, donated by True North Group.
To qualify for this Early-Bird Registration Incentive, you must register via Eventbrite by 5:00 pm MST on Friday January 14 2022 and be in attendance for the duration of the event.
Registration links for the virtual event will only be sent to those registered. Event Registration closes 5pm MST Friday, January 14th.
Date: Tuesday, January 18, 2022
Time: 6:15 PM - 7:45 PM (Virtual doors open at 6:10pm)
Place: This is an online/virtual event (MS Teams link to be provided closer to event date)
Cost: Current CIC Members: FREE; Guests & Future CIC Members: FREE for this event, courtesy of Marketing Logic Consulting
ABOUT OUR SPONSORS
Event Sponsor
TruNorth Advisors
Our role is to enable your business to realize the true potential of your people, process, and technology and when gaps are found to activate a plan with and for you.
Working with your team and you, we will define and communicate clear goals, establish areas that need improvement, and then plan out the path towards better And better is something that is able to be measured not just an imaginary future state.
Platinum Sponsor
Microsoft Canada
Established in 1985, Microsoft Canada Inc. is the Canadian subsidiary of Microsoft Corp. (Nasdaq "MSFT"), the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Recognized as one of Canada's Great Places to Work, Microsoft Canada Inc. provides nationwide sales, marketing, consulting and local support services. Headquartered in Mississauga, Microsoft Canada has nine regional offices across the country dedicated to empowering people through great software. Microsoft Canada is a creative workplace which attracts the best and brightest talent in the IT industry who bring an ever evolving vision of the future to reality.
Microsoft software helps businesses and consumers to reach their full potential, however they define it. Woven throughout daily life, whether it be work or play, Microsoft technologies flourish when they get into the hands of millions of Canadian partners and customers enabling innovation often in new ways.
Microsoft Canada is equally passionate about committing to Canadian communities. Since its inception, Microsoft Canada has had a corporate giving philosophy that goes beyond financial donations to champion inventive forms of philanthropy. For more information on how Microsoft Canada has joined forces with organizations across Canada to make a difference and invest in local communities visit microsoft.ca/citizenship.
As a registered not-for-profit association, CIC has met the qualification requirements for discounted and donated Microsoft software distributed through TechSoup Canada. Microsoft has donated 10 Office 365 Business Premium subscriptions plus 25 Office 365 E1 subscriptions for CIC's internal use. This software is used by CIC for operational and administrative purposes.
Silver Sponsors
iTech Calgary Conference 2022
iTech is Canada’s leading portfolio of IT technology conferences and exhibitions focusing on Infrastructure, Cloud, Security, Data Centre, Virtualization & Mobility.
At iTech you will have the opportunity to; discover new cutting edge products & services, network & meet new people in the industry, stay up-to-date on the latest technology trends, see technology in action through live demonstrations, attend conference seminar sessions, research information to enhance your IT strategy, enjoy this Local event right in your backyard!
CIC Members are eligible to receive free VIP conference registrations valued at $99.
True North Group Inc
True North Group Inc. provides Canadian integrated cloud, managed IT and security services as well as professional IT consulting services to small and mid-market enterprises.
True North Group provides door prizes at many events as well as contributions toward CIC’s operational funding.
IBM Canada
In 2017, IBM was 100 years old in Canada. This century has been driven by innovation that matters to our clients, our people, our country and the world. We are proud to be part of a company that has dedicated a century to finding solutions to contemporary challenges with a vision of the future. Innovation, transformation, and pioneering have always been part of our culture. This second century of IBM will continue to change the world.
IBM provides CIC with free meeting space for our monthly in-person events.
Datto
At Datto, we believe there is no limit to what small and medium businesses can achieve with the right technology.
As the world’s leading provider of cloud-based software and security solutions purpose-built for delivery by managed service providers (MSPs), Datto's proven Unified Continuity, Networking, and Business Management solutions drive cyber resilience, efficiency, and growth for MSPs. Delivered via an integrated platform, Datto's solutions help its global ecosystem of MSP partners serve over one million businesses around the world. From proactive dynamic detection and prevention to fast, flexible recovery from cyber incidents, Datto’s solutions defend against costly downtime and data loss in servers, virtual machines, cloud applications, or anywhere data resides. Datto has won awards for its rapid growth, product excellence, superior technical support, and for fostering an outstanding workplace.