Markham Small Business Centre: Market Research Session (Markham Village)
Event Information
Event description
Description
Finding competitive market intelligence information is critical for planning any new business, or for expanding an existing business. With so much information available, from multiple sources, business owners need to use their time most efficiently to access the key resources that really impact their bottom line.
In this seminar, we will explore and learn to use a number of very useful market research resources for business planning and marketing, including:
- Markham Public Library online business databases (business plan templates, current news, insights, tips and more)
Statistics Canada census information and local Markham Economic/Demographic information (age ranges, households, income levels, mother tongue, educational attainment) - BizPaL – Business permit and licence search tool (find relevant regulations for your specific type of business)
- Business Directories online: Reference Canada and local Markham Business Directory (create targeted business lists to identify potential suppliers or prospective customers)
- Industry Canada SME Benchmarking tool (compare your business financial statement performance to the industry averages in Ontario/Canada or use these averages to help you with estimating your business plan)
- Traffic Data Counts
- Other Key Resources: Canada Business Ontario, Industry Canada Industry profiles, Statistics Canada Household Spending report
A limited number of computer stations are available for use on a first come, first served basis. You can bring your own laptop, but access to power outlets is limited.
Thank you for your interest in starting or growing your business. We want to be able to give you and other businesses continuous support through the development and growth of your business. In order to provide businesses with this support, we need to collect data about your business, progress and growth.
To be eligible to receive this free consultation / information session / workshop with our office, you must agree to complete a 5-10 minute follow-up phone call or electronic survey from our office, in 2-3 months time to discuss the status and growth of your business idea or existing business (i.e., whether the business started or not, whether the business' revenue/jobs/financing have grown or expanded, etc.). Information is collected confidentially and will be used by the City of Markham and the Province of Ontario to provide statistical information on entrepreneurs in order to study small business trends in Ontario.
Of course, if you need some additional help or advice before that follow-up, you are always welcome to contact us directly!
If you have a simple, one-off question, please email or call our office, and we'd be happy to help you find what you're looking for!
Note: Follow-up contact is limited to your business progress and what you discuss with our consultant. We will not add your contact to any distribution or e-mail list, unless you specifically request to be added.
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