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MaRS Summer Intensive: Fly your startup to new horizons
Tue, May 9, 2017, 9:00 AM
Navigate the world of business at our hands-on workshop series.
The entrepreneurial journey is challenging. Use your downtime this summer to step back and consider the terrain. How do you lead your team successfully on this adventure? What’s your unique selling point (USP)? Could you manage your financials better? Benefit from expert advice and peer feedback along the way.
Participants in the program will attend four workshops over an eight-week period. Diverse cohorts of up to 30 participants will work together to share experiences and try to solve some of the critical business challenges facing early-stage startups.
We’ll be covering four fundamental themes (full details below):
- Value Proposition
- Business Model Canvas
- Finance Fundamentals
When: Sessions will be held once per week.
Time: 9:00 a.m.–1:00pm
Number of spaces: 30
Location: MaRS Discovery District, Collaboration Centre, 101 College St., Toronto, ON
Early bird deadline: April 28, 2017
Final application deadline: May 3, 2017
Workshops begin: Tuesday, May 9, 2017
Come a little earlier and enjoy some networking over complimentary coffee. Doors open at 8:30 a.m.
Note that all participants need to sign a non-disclosure agreement (NDA).
How to Apply
Step 1: Fill out the application by May 3. A fee of $250 will apply (or early bird $199 until April 28). If you are a RIC client or member, please reach out to email@example.com before proceeding to register.
Step 2: Should you apply before April 28 at 5:00 p.m. you will hear about your application status by May 2. If you apply after April 28 you will hear from the Entrepreneurship Education Team no later than May 5. Those who are not selected for the course will have their deposits fully refunded.
The course has been valued at $3,720, so this is an unmissable price!
Are you eligible?
To be eligible for the program your venture must:
1. Be an early-stage innovative company that fits in one of four sectors:
2. Be looking to deploy an innovative venture. To see how we define “innovative,” here are some examples of ventures we work with.
3. Not be a service provider (e.g. consultants, CROs, SR&ED agents)
Our selection criteria is also determined by:
- Stage of venture
- Commitment of entrepreneurs
- Fit with MaRS mission
- Innovativeness of startup
As this intensive program is customized for entrepreneurs, we do not encourage consultants, teachers, advisors or coaches to attend.
Starting Lean: Value Proposition
Session 1 – Preparing to leave the building (Tuesday, May 9, 2017 // 9:00 a.m.–1:00 p.m.)
Establish a process to clarify and test key assumptions you have about your business USP and lower your venture’s overall risk.
Deliverable: Overview of the Lean Startup approach and a tested customer interview guide based on your venture’s most important foundational assumptions.
Session 2 – Determining your value proposition (Wednesday, May 17, 2017 // 9:00 a.m.–1:00 p.m.)
Use data obtained from interviews to synthesize customer feedback into a value proposition.
Deliverable: A framework and template for determining your value proposition.
Starting Lean: Business Model Canvas
Session 1 – Designing your business model (Wednesday, May 24, 2017 // 9:00 a.m.–1:00 p.m.)
Use your value proposition to test your business model for sustainability and growth.
Deliverable: A business model designed around your value proposition.
Session 2 – Validating your business model (Wednesday, May 31, 2017 // 9:00 a.m.–1:00 p.m.)
Analyze external factors to test your business model for sustainability and growth.
Deliverable: A framework for validating your business model that analyzes external forces and key business model metrics.
Session 1 – Preparing your business forecast (Tuesday, June 6, 2017 // 9:00 a.m.–1:00 p.m.)
Understand the basics of financial statements, management reporting and how to build a detailed cash flow forecast to be used in making day-to-day business decisions that lead to growth.
Deliverable: Expense budget template for your business.
Session 2 – Understanding revenue forecasting, funding and business valuation (Wednesday, June 14, 2017 //9:00 a.m.–1:00 p.m.)
Use your cash flow forecast and add revenue estimates by looking at inputs such as pricing, sales funnel and revenue types resulting in a complete cash flow forecasting model you can use in your business. You’ll also learn the basic concepts surrounding different types of business valuations and the inputs and factors that impact valuation from an investor perspective.
Deliverable: Revenue cash-flow template for your business.
Session 3 - Business valuation and tutorial session (Wednesday, June 21, 2017 // 9:00 a.m.–1:00 p.m.)
First half: Outline basic concepts surrounding different types of business valuations, and the inputs and factors that impact valuation from an investor perspective.
Second half: Working session/finance lab.
Deliverable: Basic complete 12-month cash flow forecast for your business.
Session 1 - Leadership (Wednesday, June 28, 2017 // 9:00 a.m.–1:00 p.m.)
Become more conscious of your natural leadership style and how you employ it. The session will enable you to become more mindful and deliberate in your personal interactions with your team and help you deal with a variety of entrepreneurial challenges more effectively.
Deliverable: A framework to create interview questions for prospective partners as you build your leadership team.
For further information about the Summer Intensive, our workshop programs generally, or how to become a client of a regional innovation centre, please contact firstname.lastname@example.org.
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