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MaRS The B2B Sales Process - December 6, 13, 20, 2013

MaRS Discovery District

Friday, December 6, 2013 at 8:30 AM (EST)

Toronto, ON

MaRS The B2B Sales Process - December 6, 13, 20, 2013

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Ticket Type Sales End Price Fee Quantity
Deposit Ended CA$100.00 CA$0.00

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Event Details

The B2B Sales Process 

(3 sessions, 4 hours each)

Entrepreneur's Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components. 

In each four-hour session you will generate a deliverable that you will use frequently in the business development process.

What will you get out of the B2B Sales Process workshop series? Watch the video below to learn what other entrepreneurs are saying. 

The B2B Sales Process


Workshop Schedule

December 6

8:30 a.m. - 1:00 p.m.

Part 1 –The Sales Call

Practice managing individual sales opportunities in order to turn leads into prospects.

Deliverable: Techniques to book, prepare for, and conduct a sales call.

December 13

8:30 a.m. - 1:00 p.m.


Part 2 –Understanding Negotiations

Practice managing individual sales opportunities in order to turn prospects into closed transactions.

Deliverable: Techniques to negotiate with customers and close a deal.

December 20

8:30 a.m. - 1:00 p.m.

Part 3 –The Sales Funnel

Define the stages of the sales cycle for your customers and map out your sales pipeline.

Deliverable: A spreadsheet with sales-funnel data for a prospective customer.

Please note: Doors open for this session at 8:30 a.m. and instruction begins at 9:00 a.m sharp.

How to Apply

The Entrepreneur’s Toolkit Workshops are valued at $560 per session but are charged at $100 per series.

The Ontario Network of Entrepreneurs (ONE) covers the cost for its clients. MaRS clients are automatically ONE clients since MaRS is a member of ONE. If you are not a client of MaRS or ONE, please visit to see how to become a client at the Regional Innovation Centre (RIC) near you.

Although the workshops are free of charge for ONE clients, a $100 deposit will be held at registration, which is fully refunded to ONE clients upon completion of all sessions in the series.

If you are unable to attend a workshop session, please let us know four business days in advance. We regret that failure to do so may result in the loss of your deposit.

Non-clients are welcome to attend workshops at a cost of $100 per series.

All participants will need to sign a non-disclosure agreement (NDA).

For more information, please contact

Have questions about MaRS The B2B Sales Process - December 6, 13, 20, 2013? Contact MaRS Discovery District

When & Where

MaRS Discovery District
101 College St.
Toronto, ON M5G 1L7

Friday, December 6, 2013 at 8:30 AM (EST)

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MaRS Discovery District

MaRS ( is a large scale, mission driven innovation centre located in Toronto and networked across Ontario, focused on building Canada’s next generation of technology companies.

MaRS works closely with entrepreneurs to grow and scale their ventures into global market leaders in life sciences and health care, information, communications and entertainment technologies, cleantech, advanced materials and engineering, as well as innovative social purpose businesses.

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