MaRS Winter Intensive - January 17 to March 7, 2017
CA$199 – CA$250
MaRS Winter Intensive - January 17 to March 7, 2017

MaRS Winter Intensive - January 17 to March 7, 2017

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MaRS Discovery District

101 College Street

Collaboration Centre

Toronto, ON M5G 1L7

Canada

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Description

Get the tools, peer feedback and expert mentoring you need as you roll up your sleeves and develop strategic components for your business.


Participants in the program attend four workshop series consecutively over an eight-week period. These workshops encourage peer and experiential learning in diverse cohorts of up to 30 participants.

Throughout the program, the participating entrepreneurs work on the most critical business challenges facing early-stage startups. We have identified four fundamentally important topics that will help you break the barriers you have been facing: Value Proposition, Business Model Canvas, Finance Fundamentals and Leadership.


The Details:

Date: Tuesdays beginning January 17, 2017 to March 7, 2017

Time: 1:00pm to 5:00pm

Location: MaRS Discovery District, Collaboration Centre, 101 College St., Toronto, ON

Early Bird Deadline is January 3, 2017!

Final Application Deadline: January 10, 2017

Workshops begin: Tuesday, January 17

For each session, networking begins at 12:30 pm and instruction begins at 1:00 pm.


Please note: There are only 30 spaces in this program. Early Bird applicants will hear about their application status by January 9, 2017. If you apply after January 3, you will hear from the Entrepreneurship Education Team no later than January 13, 2017.




How to Apply

Step 1: Click 'Tickets' and fill out the application by the deadline of January 10, 2017. A fee of $250 will be required from each participant. Early bird pricing of $199 until January 3, 2017.

Step 2: Should you apply before January 3 at 5:00 p.m. you will hear about your application status by January 9, 2016. Should you wish to apply after January 3 you will hear from the Entrepreneurship Education Team no later than January 13, 2016. Those who were not selected will have their deposits fully refunded.


Selection Criteria and Eligibility

To be eligible for the Fall Intensive program your venture must:

1. Be an early-stage innovative company that fits in one of three sectors:

  • Information & Communications Technology
  • Health
  • Cleantech
  • Social Innovation
  • Work & Learning

2. Be looking to deploy an innovative venture. To see how we define “innovative,” here are some examples of ventures we work with.

3. Not be a service provider (e.g. consultants, CROs, SR&ED agents)

Our selction criteria is determined by:

  1. Stage of venture
  2. Commitment of entrepreneurs
  3. Fit with MaRS mission
  4. Innovativeness of startup




Workshop Schedule


Starting Lean: Value Proposition

Session 1 – Preparing to leave the building (January 17, 2017 // 1:00pm - 5:00pm)

Establish a process to clarify and test key assumptions you have about your business and lower your ventures overall risk.

Deliverable: Overview of the Lean Startup approach and a tested interview guide based on the venture’s most important foundational assumptions.


Session 2 – Determining your value proposition (January 24, 2017 // 1:00pm - 5:00pm)

Use data obtained from customer interviews to synthesize customer feedback into a value proposition.

Deliverable: A framework and template for determining your value proposition.

Starting Lean: Business Model Canvas

Session 1 – Designing your business model (January 31, 2017 // 1:00pm - 5:00pm)

Use your value proposition to test your business model for sustainability and growth.

Deliverable: A business model designed around the participant’s value proposition.


Session 2 – Validating your business model (February 7, 2017 // 1:00pm - 5:00pm)

Analyze external factors and test your business model for sustainability and growth.

Deliverable: A framework for validating your business model that analyzes external forces and key business model metrics.

Finance Fundamentals

Session 1 – Preparing your business forecast (February 14, 2017 // 1:00pm - 5:00pm)

In this session, we help entrepreneurs understand the basics of financial statements, management reporting and how to build a detailed cash flow forecast to be used in making day-to-day business decisions around growth.

Deliverable: Expense budget template for your business.


Session 2 – Understanding revenue forecasting, funding and business valuation (February 21, 2017 // 1:00pm - 5:00pm)

In the second session, we will use your cash flow forecast and add revenue estimates by taking you through inputs such as pricing, sales funnel and revenue types resulting in a complete cash flow forecasting model you can use in your business. Entrepreneurs will also learn the basic concepts surrounding different types of business valuations and the inputs and factors that impact valuation from an investor perspective.

Deliverable: Revenue cash-flow template for your business.


Session 3 - Business Valuation and Tutorial Session (February 28, 2017 // 1:00pm - 5:00pm)

First half: Outline basic concepts surrounding different types of business valuations, and the inputs and factors that impact valuation from an investor perspective.

Second half: Working session/finance lab.

Deliverable: Basic complete 12-month cash flow forecast for your business.

Leadership

Session 1 - Leadership (March 7, 2017 // 1:00pm- 5:00pm)

This workshop will help you become more conscious of how you employ your natural leadership style. It will enable you to become more mindful and deliberate in your personal interactions with your team and help you deal with a variety of entrepreneurial challenges more effectively.

Deliverable: A framework to create interview questions for prospective partners as you build your leadership team.


For each session, networking begins at 12:30 pm and instruction begins at 1:00 pm.




Cost of Workshops

While the program is valued at $3,720, the fee for Entrepreneur’s Toolkit Workshops - Intensive Program is $250. It is open to all entrepreneurs with a specific project or business.

As this intensive program is customized for entrepreneurs, we do not encourage consultants, teachers, advisors or coaches to attend.

All participants will need to sign a non-disclosure agreement (NDA). For more information, please contact workshops@marsdd.com.

If you would like more information on our workshop programs or how to become a client of a regional innovation centre, please contact workshops@marsdd.com.

Get information about new workshops by joining our mailing list.

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Date and Time

Location

MaRS Discovery District

101 College Street

Collaboration Centre

Toronto, ON M5G 1L7

Canada

View Map

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