$125

Master class 3 of 4: The ultimate marketing strategy boot camp – Strategy t...

Event Information

Share this event

Date and Time

Location

Location

TEC Edmonton

#4000

10230 Jasper Avenue

Edmonton, Alberta T5J 4P6

Canada

View Map

Friends Who Are Going
Event description

Description

Master class 3 of 4: The ultimate marketing strategy boot camp – Strategy tools for growth


Presented by:

TEC Edmonton

The third of a four-part master class series. Register for all or just one. One registration is valid for up to two people per company.

To grow your business, you need to have an in-depth understanding of your customers. Part of this understanding comes from being able to identify their primary motives, deepest fears and highest aspirations. You also need to know the small trip wires that prevent a sale. In this workshop, TEC Executive in Residence Kurian Tharakan will introduce you to four key strategy tools:

  1. The total customer experience cycle

  2. Hassle maps

  3. Customer segmentation by motive

  4. Commodity branding

You’ll also learn from the experience of highly successful companies like Netflix, Amazon, Apple and Zappos.


About the Presenter

Kurian Tharakan
Executive in Residence, TEC Edmonton

Kurian has been a TEC Executive in Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.

Share with friends

Date and Time

Location

TEC Edmonton

#4000

10230 Jasper Avenue

Edmonton, Alberta T5J 4P6

Canada

View Map

Save This Event

Event Saved