$125

Master Class 3 of 4: The Ultimate Marketing Strategy Boot Camp – Strategy T...

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Location

Location

Edmonton Research Park, Advanced Technology Centre

Boardroom 134 | 9650 20 Avenue NW

Edmonton, Alberta T6N 1G1

Canada

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Event description

Description

Master Class 3 of 4: The Ultimate Marketing Strategy Boot Camp – Strategy Tools for Growth

The third of a four-part master class series. Register for all or just one. One registration is valid for up to two people per company. Lunch will be provided.

*Please note: this event takes place at the Edmonton Research Park.

To grow your business, you need to have an in-depth understanding of your customers. Part of this understanding comes from being able to identify their primary motives, deepest fears and highest aspirations. You also need to know the small trip wires that prevent a sale. In this workshop, TEC Executive in Residence Kurian Tharakan will introduce you to four key strategy tools that will help you ignite your business' growth:

  1. The total customer experience cycle - Learn to see every opportunity to engage your buyer.

  2. Hassle maps - Know how to identify and eliminate hidden trip wires in your sales and marketing process.

  3. Customer segmentation by motive - Learn how to make a personal connection with your customers by appealing to their unique motives.

  4. Commodity branding - Learn six tactics to create a distinct brand for your product or service.

You’ll also learn from the experience of highly successful companies like Netflix, Amazon, Apple and Zappos.



About the Presenter

Kurian Tharakan
Executive in Residence, TEC Edmonton

Kurian has been a TEC Executive in Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.


Connect with TEC

Is your technology-based company past the startup phase and you’re not sure how to grow? That’s what we’re here for.

TEC Edmonton provides an opportunity for qualifying entrepreneurs to work with experts in a vibrant downtown workspace.

Want to know more? Connect with TEC.

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Location

Edmonton Research Park, Advanced Technology Centre

Boardroom 134 | 9650 20 Avenue NW

Edmonton, Alberta T6N 1G1

Canada

View Map

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