$75

Master class 4 of 4: The ultimate product launch

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TEC Edmonton

#4000

10230 Jasper Avenue

Edmonton, Alberta T5J 4P6

Canada

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Master class 4 of 4: The ultimate product launch

Presented by:

TEC Edmonton

In Partnership with:

Alberta Women Entrepreneurs, BioAlberta, Futurepreneur, NABI, NAIT, Startup Edmonton and University of Alberta Venture Mentoring Service

What if you could harness the same power that giants like Apple, Amazon, and Nike use every day to build excitement and anticipation for their new products? You can—at any stage in your company's growth. In this three hour workshop, discover how a structured product launch can help you generate instant demand on release.

You will learn:

  • Why the real secret to a powerful product launch is not in the actual launch itself

  • The top reasons new launches fail

  • How to understand the core motives of your target market

  • How to create a killer value proposition

  • How to construct a “trip wire” offer

  • Tips, tricks, and traps for an optimized launch schedule:

  • How to execute the Launch

  • Critical post steps to follow post-launch










About the Presenter

Kurian Tharakan
Executive in Residence, TEC Edmonton

Kurian has been a TEC Executive in Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.

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Date and Time

Location

TEC Edmonton

#4000

10230 Jasper Avenue

Edmonton, Alberta T5J 4P6

Canada

View Map

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