$75

Master Class 4 of 4: The Ultimate Product Launch

Event Information

Location

Location

Edmonton Research Park, Advanced Technology Centre

Boardroom 134 | 9650 20 Avenue NW

Edmonton, Alberta T6N 1G1

Canada

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Event description

Description

Master Class 4 of 4: The Ultimate Marketing Strategy Boot Camp – Strategy Tools for Growth

The fourth of a four-part master class series. Register for all or just one. One registration is valid for up to two people per company.

*Please note: this event takes place at the Edmonton Research Park.

What if you could harness the same power that giants like Apple, Amazon, and Nike use every day to build excitement and anticipation for their new products? You can—at any stage in your company's growth. In this three hour workshop, discover how a structured product launch can help you generate instant demand on release.

You will learn:

  • Why the real secret to a powerful product launch is not in the actual launch itself

  • The top reasons new launches fail

  • How to understand the core motives of your target market

  • How to create a killer value proposition

  • How to construct a “trip wire” offer

  • Tips, tricks, and traps for an optimized launch schedule:

  • How to execute the launch

  • Critical steps to follow post-launch


About the Presenter

Kurian Tharakan
Executive in Residence, TEC Edmonton

Kurian has been a TEC Executive in Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.


Connect with TEC

Is your technology-based company past the startup phase and you’re not sure how to grow? That’s what we’re here for.

TEC Edmonton provides an opportunity for qualifying entrepreneurs to work with experts in a vibrant downtown workspace.

Want to know more? Connect with TEC.

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Location

Edmonton Research Park, Advanced Technology Centre

Boardroom 134 | 9650 20 Avenue NW

Edmonton, Alberta T6N 1G1

Canada

View Map

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