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MBA Brand Management Speakers Series: Barb Atkin

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TRS 3-129, Ted Rogers School of Management

55 Dundas Street W.

Toronto, ON

Canada

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Globally recognized as a fashion brand icon, Barb Aitkin’s capacity to forecast emerging brands made her Holt Renfrew’s own “fashion radar.” Named one of Canada’s Top 30 Power Women by Elle Canada, Atkin scoured the globe for luxury trends, forecasting fabrics, themes, trends, and must-haves each season. As Elle Magazine said: “if she say’s “it’s in – it’s in.” Currently workshopping new brands and introducing them to the new ecosystem of ecommerce, Atkin will share an exclusive update on brand trends and must-do strategies to survive in the rapidly transforming retail sector.

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TRS 3-129, Ted Rogers School of Management

55 Dundas Street W.

Toronto, ON

Canada

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