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MBA Brand Management Speakers Series: Bill Moir

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TRS 3-129, Ted Rogers School of Management

55 Dundas Street W.

Toronto, ON

Canada

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Bill Moir, 2014 Gold Medal recipient from Association of Canadian Advertisers,’ is considered Canada’s iconic brand manager, due to his 25 years growing the Tim Horton’s brand to its global status. Bill was named Marketer of the Year by Marketing Magazine, and one of the Top 10 Marketers world-wide. Bill’s wide-ranging responsibilities at Tim Horton’s included strategic planning, marketing execution, national advertising, research and product development, and corporate social responsibility – a result being that Canada’s most loved brand was named, in 2010, as Brand of the Decade by Strategy Magazine. Prior to joining Tim Hortons, Bill gained extensive sales and marketing management experience with K-Tel, Shell Oil and Labatt Breweries. Bill remains associated with Tim Hortons as President of the Tim Horton Children’s Foundation.

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TRS 3-129, Ted Rogers School of Management

55 Dundas Street W.

Toronto, ON

Canada

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