Free

MBA Brand Management Speakers Series: Will Poho

Event Information

Share this event

Date and Time

Location

Location

TRS 3-129, Ted Rogers School of Management

55 Dundas Street W.

Toronto, ON

Canada

View Map

Friends Who Are Going
Event description

Description

Dynamic and fearless (and serial) entrepreneur, Will Poho, is a Ryerson University graduate (FCAD), who went on to do a Masters in global fashion management at New York’s Fashion Institute of Technology (FIT). Poho turned his FIT Master’s thesis, on brand, into a 25 million dollar domestic and international fashion success story, Moose Knuckles. Poho’s inspiration was to convert his perspective of ‘brand Canada,’ i.e. wide-open spaces, rugged individualism, love of sport (especially hockey) and irreverent humour into high-end outer wear. His idea worked brilliantly. While the brand ran into trouble with a few retailers over its name, it is now embraced by global fans, including the fashion crowd and work-through-the-night film crews. Moose Knuckles sells (out) in stores like Holt Renfrew and Saks Fifth Avenue, in more than 50 countries world-wide. Will is returning to Ryerson to share his remarkable story and his advice: “do what you love and always have a fall back plan in case that doesn’t pay the rent.”

Share with friends

Date and Time

Location

TRS 3-129, Ted Rogers School of Management

55 Dundas Street W.

Toronto, ON

Canada

View Map

Save This Event

Event Saved