A small coach house at the University of Toronto was once a satellite magnetizing scholars and philosophical thinkers—like Marshall McLuhan, Harold Innis, Northrop Frye, Eric Havelock, and Glenn Gould—to its centre. Now UofT is reviving its cultural and technological significance to the country, while the City of Toronto is recognizing its place in history.
The Heritage Toronto Board, along with City Councillor Kristyn Wong-Tam and Professor Meric Gertler, President, University of Toronto, will formally recognize the “Coach House” as the place where the late Marshall McLuhan built the very foundation of Toronto’s mushrooming power in digital media. He did so in ways that only later became mainstream, like his famous observation, "the medium is the message.”
Join us to find out how scholars will reconnect McLuhan to the City of Toronto, as the University seeks to revive the spirit of McLuhan’s theories and the work conducted in his modest “Coach House,” now affiliated with the Faculty of Information.
This unveiling is in prelude to a global conference Toronto School, Then Now, Next (October 13-16, 2016) which will explore the value of leading Canadian thinkers and others, contemporaries that inspired the world and came collectively to be called the Toronto School of Communication.
ABOUT HERITAGE TORONTO: Heritage Toronto is a charitable arms-length agency of the City of Toronto established in 1949 to promote a greater appreciation for the city’s rich architectural, cultural, archaeological and natural heritage. Through partnerships with local community groups and volunteers, Heritage Toronto provides city-wide programs and services. Core annual programs include neighbourhood Tours, the Heritage Toronto Awards and Kilbourn Lecture, and a Historical Plaques program.
Thank you to Scotiabank, Heritage Toronto's Historical Plaques Program Sponsor, for its commitment to engage citizens within their local communities year-round.
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McLuhan Centre for Culture and Technology
39A Queens Park Crescent East
Off 121 St. Joseph st.
Toronto, ON M5S 2C3