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Mental Model Fundamentals Workshop with Work at Play
Thu, 27 October 2016, 9:30 AM – 4:30 PM PDT
The October 17 Workshop is SOLD OUT. If you would like to be notified when the next Workshop will be held, please contact:
The Mental Model is the single most powerful tool for understanding your audience.
Learn to harness the indispensible tool that has informed the products, campaigns and strategies of renowned brands including Microsoft, Rennie Marketing, Rocky Mountaineer, and CPA.
Mental models will help you understand why your users do what they do, so you can generate effective, actionable solutions. In this full-day workshop, you’ll learn how to leverage data on actual customer behaviors and make evidence-based decisions that inform your product design and strategy development.
You will make better products that your customers will love.
You will run more effective campaigns.
You will gain greater confidence in your strategies.
This is a hands-on workshop with 4 experienced facilitators. You will learn:
The benefits and uses of a mental model in your organization or project
How mental models fit into UX and product strategy
How mental model diagrams are structured
The purpose of generative research
Who and how to interview for a mental model
How to analyze your data and structure the model
How to create a mental model
How to use the mental model to generate ideas and derive solutions
Early bird: $490 (sign up by October 7)
OUR GUARANTEE: We are so confident in the value you will receive from this workshop, it comes with a 100% money back guarantee if you are not satisfied.
Lunch will be included
Book now: The workshop is strictly limited to 25 seats only!
Lorraine Chisholm, Director of User Experience
Lorraine is a senior UX practitioner and strategist with over 22 years of experience in the digital design industry. An effective leader with superior collaboration skills, she applies a broad range of expertise across disciplines to focus on designing products that deliver exceptional value with measurable business results to users and clients alike.
She has successfully created and implemented digital strategies, user experience design, user research and testing on projects for the games and entertainment industries, as well as retail, travel, and education. She is an experienced educator and workshop leader who developed, taught and led the Interactive Design Program at Capilano University.
Ashley Van Herten, Producer & Senior Researcher
Ashley van Herten is a qualitative research expert. Ashley has extensive experience leading and moderating over 100 qualitative research studies. She has undergone advanced training in qualitative research techniques, including both traditional and digital methodologies. Ashley has experience managing and moderating research with a wide variety of B2B and B2C audiences
Ashley builds strong relationships with her clients and with her participants. As a facilitator, she has built up an arsenal of techniques that enable her to uncover insights and deliver actionable recommendations. Ashley’s has a Bachelor of Commerce degree, as well as a Masters of Science in Marketing and Consumer Studies at the University of Guelph.
Who Should Attend:
User Experience Professionals