Contrary to what many business owners may believe or have been told, followers aren’t the only metric that matters when it comes to your social media. Sure, followers might make a company look bigger and better, but if they aren’t doing anything to drive leads or sales to your business, your social media strategy isn’t doing its job.

In this webinar, you will learn:

• What the different types of metrics are across digital marketing platforms

• How to determine what metrics matter to your own business

• How to develop your own social media scorecard for your business

Presenter Bio:

Alex Carnio is the Founder and Lead Consultant behind Simplified Social, a social media agency dedicated to helping businesses with organic social media management, content creation, social media advertising and social media training through their new online curriculum, SocialU.

In every job she’s had, social media was a task she always volunteered to manage because she loved it so much. She never imagined that it could end up being her full-time career! Prior to founding Simplified Social, Alex worked in marketing roles for companies including Alberta Pensions Services, West Edmonton Mall and Alberta Women Entrepreneurs. Alex holds a Bachelor of Commerce in Entrepreneurial Management and Diploma in Business Administration with a Major in Marketing.