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Miramichi River Tourism Association 2018 AGM

Miramichi River Tourism Association

Wednesday, 28 March 2018 from 9:00 AM to 9:00 PM (ADT)

Miramichi River Tourism Association 2018 AGM

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Ticket Type Sales End Price Fee Quantity
Standard Admission 28 Mar 2018 $125.00 $9.50

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Event Details

Miramichi River Tourism Association 2018 AGM
The Business of Having Fun in Atlantic Canada’s Great Outdoors

March 28, 2018 from 9am – 9pm
Rodd Miramichi River Hotel


Tourism is the business of having fun, and all local businesses benefit from tourist dollars. Why? Because people who come here to have fun will shop, eat, play, and explore. So if you're a hotel, restaurant, retailer, service, or attraction, you can't miss this year's MRTA AGM. Open to both members and non-members, the 2018 AGM features a new format that includes a full day of exciting, strategic programming well worth your time!


Miramichi is claiming its rightful place on the global tourism map as Atlantic Canada’s Great Outdoors and MRTA has upped our game to attract more visitors to the region, encourage them to stay longer, and entice them to tell their friends. Our mission - through marketing, education, and networking - is to help members tap into that rich vein of opportunity to grow their business and to raise the overall profile of Miramichi as a must-visit destination.


Want to find out how you can benefit from these efforts? Come spend the day with us!



Event Schedule Summary:

9 am

Registration/Welcome Desk Opens


Keynote opening speaker: Donna Hatt, White Point Beach Resort & South Shore Tourism Cooperative (Nova Scotia)


Break/networking and marketplace 


Two concurrent breakout workshops see below for more information


Lunch and AGM


Break/networking with vendor/sponsors


Culinary Tourism Panel: The Magic Word is “Local” - Framework to Grow Food Tourism in the Miramichi


Break/networking and marketplace 


Dinner and closing program


 *Attire is business casual throughout the event.




$125 – tickets purchased between March 1 and March 27, 2018
$150 – tickets purchased at the door on March 28, 2018



Hotel (optional):

The Rodd Miramichi River is pleased to offer special rates for MRTA AGM participants starting at $120 + applicable taxes for the nights of March 27 and 28, 2018. Please call 506-773-3111 to book and ask for the MRTA AGM 2018 rate.



Education Sessions:

Keynote Address: The Key to Regional Tourism Success is Co-Opetition
No matter their size, tourism regions need to get all their stakeholders working cooperatively to build both image and visitation. And that’s not always so easy to achieve, as private sector businesses often feel they’re fighting for the same market share, and therefore resist jumping into the sandbox to play with their colleagues. Enter: co-opetition. The idea of “collaborative competition” has proven successful across Atlantic Canada and around the world, and regions who embrace this strategy reap rich tourism rewards. The South Shore of Nova Scotia has made significant strides in leveraging co-opetition for success and Donna Hatt, Chair of the South Shore Tourism Cooperative, will share stories about their journey…the good, the bad, the ugly, and the absolutely delicious.


Social Media: Find Your Voice and Get More Love
Marketing your business effectively on social media requires a conversational tone that doesn’t “sound” like marketing.  Using social channels – especially the big three (Facebook, Twitter, Instagram) – is a smart way to engage audiences and inspire them to share your news with their friends.  But if you’re too sales-oriented or too formal, it will have the opposite effect.  Come learn how to find your perfect voice, and how you can tap into regional and provincial social audiences to expand your reach.


China is Coming to Visit Miramichi…Are You Ready?
2018 is the Year of Canada-China Tourism, and our entire nation is rolling out the welcome mat to entice Chinese visitors to come explore Canada this year and beyond. And Miramichi is collaborating deeply with the province to ensure that our region is “market ready.” Come learn how your business can tap into this growing tourism segment.


Culinary Tourism Panel: The Magic Word is “Local”
More than ever, tourists are seeking authentic, local food & beverage offerings when visiting destinations, and hospitality businesses in New Brunswick – and specifically, Miramichi – have a huge opportunity to meet this growing demand. Come hear from top culinary influencers who have successfully infused and showcased local New Brunswick and Maritime elements into their menus and product offerings, and learn how Miramichi’s new initiative, Framework to Grow Food Tourism in the Miramichi, will make our region even more delicious for visitors.



Presenter Bios (more to come!):

Donna Hatt
White Point Beach Resort & South Shore Tourism Cooperative (Nova Scotia)

Her glass is always more than half full. Donna Hatt believes in the power of positivity, collaboration and co-opetition, a term she’s coined and is a champion of for rural communities, organizations and businesses. From her perch along Nova Scotia’s South Shore, she’s known as an initiator, doer and enabler that has earned her a reputation that reaches well beyond her current ‘sandbox’ at White Point Beach Resort. With 30 years of experience in community economic development, marketing, product development and capacity building, she’s no stranger to inspiring groups to work together towards success.


Donna has a knack for leveraging collaboration, integration, and existing resources to help bring tourism visions to fruition. From Fort Point Lighthouse Park in Liverpool, to the Bear River First Nation Cultural Centre in Bear River, to the management of a million dollar fund for an 'ACOA-like' program in Southeastern Ontario, to her current role driving marketing and product development at the 90-year-old landmark at White Point…Donna has been a part of many strategic tourism milestones.


Currently on the Tourism Industry of Nova Scotia (TIANS) board, Donna is also a co-founder and current Chair of the South Shore Tourism Cooperative, a regional organization that’s fueling off-season visitation for Nova Scotia’s South Shore. A cohesive blend of private sector operators, local organizations, and municipalities, this five-year old cooperative is founded on the principle that “cooperating with your competition” will help all businesses achieve their goals. And if you think that sounds crazy… just ask her about the inaugural South Shore Lobster Crawl and prepare to smile.

Rebecca MacKenzie
President & CEO, Culinary Tourism Alliance Ontario
Rebecca loves Canada and local edibles and that her career enables her to explore Canada and the globe, connecting people across the agriculture and tourism industries to grow “taste of place”.


Passionate about the interrelation between food, agriculture, tourism, arts and culture, Rebecca has been instrumental in developing tourism products including Prince Edward County’s award-winning Taste Trail and the CTA’s Feast On program.


Rebecca contributes her expertise to a variety of industry Boards including the Terroir Hospitality Symposium, the Ontario Tourism Marketing Partnership Corporation and the United Nations World Tourism Organization’s Gastronomic Tourism Network.


Born and raised in Toronto, Rebecca spent her summers in rural Ontario. In her grade 12 year of high school, Rebecca sailed on a 156-foot tall ship to 20 countries in Europe and Africa – an experience that rooted her passion for travel and adventure! She still splits her time between Toronto and Prince Edward County, and practices her craft for food tourism with her own experience – the Terroir Run.


Sean Dunbar
Owner, Northampton Brweing Co. Ltd. Fredericton/Northampton
Sean Dunbar is the owner of Northampton Brewing Company, the brewers of Picaroons Traditional Ales. He brews, drinks and talks about beer for a living. Lucky guy!


Located in Fredericton, New Brunswick, Picaroons Traditional Ales has brewed traditional British-style ales with malted barley, hops, Ringwood yeast and water since 1995. With more than ten year-round beers on tap and seasonal favorites, the award-winning brewery took home the title of “brewery of the year” at the 2011 Canadian Brewing Awards.


Picaroons Traditional Ales has become a favorite among locals as well as throughout Canada with four New Brunswick locations including, The Brewtique and The Roundhouse in Fredericton, The General Store in Saint John, and The Five Kings in St. Stephen.


Emily Haynes
Executive Director, Taste of Nova Scotia
Born and raised in Nova Scotia, Emily Haynes comes from a family of Annapolis Valley farmers dating back to the late 1800s. At the age of 8, her first summer job was picking beans on her grandfather’s farm. So it comes as no surprise that Emily should grow up to become the Executive Director of Taste of Nova Scotia. Taste is a province-wide marketing association that promotes Nova Scotia’s unique culinary products and experiences both locally and around the world.

With more than 200 industry members – hailing from farms, purveyors, restaurants, vineyards, breweries, hotels, and more – Taste works in lock-step with partners such as the Nova Scotia Department of Agriculture, Tourism Nova Scotia and the Atlantic Canada Opportunities Agency. In her role as Executive Director, Emily leads a multifaceted program of industry awareness, member development, and consumer events/marketing to keep Nova Scotia top of mind for both visitors and locals through culinary touchpoints.

Prior to being named executive director, Emily served as Taste of Nova Scotia’s director of membership services for seven years. She also worked in management with the YMCA of Greater Halifax/Dartmouth and the newspaper, SNAP Halifax. When she’s not traveling the globe – from Asia to Europe and everywhere in between – promoting Nova Scotia’s culinary offerings, Emily is active on several committees focused on culinary tourism, export development and economic growth, including the Nova Scotia Wine Market Development Committee and the Atlantic Canada Food and Beverage and Seafood Sector Export Committees.

Donald Daigle
General Manager, Ocean Spray’s Cranberry Farm Rogersville
Donald is the General Manager for Ocean Spray's Cranberry Farm in Rogersville. Donald has helped shepherd the farm from only sand and forest in 2010 to become the largest cranberry farm in New Brunswick. Before working with Ocean Spray, Donald owned his own vegetable farm for more than 30 years, where he grew carrots and cabbage – among other vegetables – for exportation and local markets. So, even though Donald currently works for one of the most recognizable “mass market” commercial brands in culinary today, his roots stem from the passion and perspective of a farmer nurturing his local patch.


For several years, Donald was president of the Really Local Harvest Co-op, during which time they built the Dieppe Farmer's Market. Now in its 13th year, the Dieppe Farmer’s Market showcases vendors who are committed to local, sustainable, and environmentally-friendly food products. He also served as a long-time president of the Canadian Farm Business Management Council in Ottawa, which further shaped his perspective of agriculture from all sides. When he’s not farming, Donald can be found doing little woodworking projects.


Alex Solak
Social Media Analyst, New Brunswick Tourism

Alex is from the internet. He was trained in marketing at Saint Mary's University, journalism at St. Thomas University, and wolf tracking on Vancouver Island (not in that order). Now he works for the New Brunswick Department of Tourism in the fields of digital analytics, marketing content strategy, and the writing of some truly ridiculous twitter posts.

He enjoys long walks on the beach and meta jokes about the writing of conference presentation biographies.


Karen Pinchin
Local Food Columnist, CBC Radio Information Morning in Fredericton

Born in Toronto and based in Fredericton, Karen Pinchin writes about the economics, science, history, and culture of food systems and producers for magazines and newspapers in Canada and the United States. A trained cook and longtime freelance journalist, she is currently working on a book about Atlantic seafood.


Have questions about Miramichi River Tourism Association 2018 AGM? Contact Miramichi River Tourism Association

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When & Where

Rodd Miramichi River
1809 Water Street
Miramichi, NB E1N 1B2

Wednesday, 28 March 2018 from 9:00 AM to 9:00 PM (ADT)

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Miramichi River Tourism Association

Miramichi River Tourism Association (MRTA) is a non-profit association made up of tourism operators, industry professionals, and tourism focused individuals from the Miramichi Region – from Boiestown and Kouchibouguac, to Escuminac and Tabusintac, and everywhere in between. 

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Miramichi River Tourism Association 2018 AGM
Things to do in Miramichi Networking Travel & Outdoor

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