!mpact Measurement: Tracking Employee Communications that Matter

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Event description
In this fast-paced 90-minute workshop, we help prove your employee communications do achieve a positive ROI.

About this Event

Workshop Overview

Measuring the impact of employee communications is no longer an option. It is the key to demonstrating the importance of the Employee Communications function to skeptical supervisors.

Proving the impact of your employee communications also sets you on a path to getting a well-deserved place at the decision-making table. But, even if that’s not your ultimate goal, showing the positive impact of your employee communication means you are more likely to keep or increase your budget.

You’ll learn the following:

• What employee communications to measure

• How to measure employee communications

• When to measure employee communications

• The four levels of ROI you need to demonstrate

• How to effectively present findings to executives

You should attend if you are a:

• Employee communications professional

• Corporate communications professional

• HR Manager or HR Director

• A project leader rolling out a new technology

To get the most out of this workshop, you DON'T need:

• A deep understanding of specific measurement tools

• A background in math, statistics or data analysis

Workshop Format

This is a 90-minute online workshop delivered through Zoom.

About Your Trainer

Andrew Brown, M.E.S.

Andrew is co-founder of The Academy of Business Communications and a long-time communications professional.

His expertise includes communications measurement, change communications, employee communications, marketing communications and channel/alliance communications.

He has helped organizations improve employee productivity, engagement and trust in over 20 industries – including SaaS, IaaS, marketing agencies, accounting, legal, engineering, facilities management and insurance.

He is also co-author of The Fearless Communicator's Guide to COVID-19: How to communicate with employees to get through scary, uncertain and uncomfortable times.

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Eventbrite's fee is nonrefundable.

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