In today’s business environment, it is becoming harder and harder to stand out from the crowd and avoid becoming a commodity when there are so many others vying for your buyer’s attention offering their products or services as the ideal “solution” for the problem you are trying to solve. The objective of this workshop is to enable participants to develop the skills they need to uniquely position themselves as the best option for the buyers they seek and generate more sales as a result, without becoming a commodity.
In this program, participants will learn:
• How to identify their ideal clients
• What a buyer-centric Unique Value Proposition (UVP) is
• How to develop their own UVP
• Where to find their ideal clients
• Putting the UVP to work for you to attract, convert, and retain more ideal clients
This seminar is ideal for: any small business that sells a high-value product or service. This includes: Engineering Service Firms, Architectural Firms, Accounting Firms, Small Consulting Firms, Independent Consultants, and
Guest Speaker: Humza Adam
Humza is the Founder and Principal of HFactor Solutions. He holds over 15 years of experience in high-value Sales and Marketing as well as Training. He has experience in diverse industrial sectors, from Aerospace to Telecommunications. Most recently, Humza spent a number of years with Bombardier where he was involved in sales transformation projects as well as driving key strategic account sales in his territory.With a keen understanding of Human Factors and Buyer Psychology, he has mastered the art and science of high-value selling.
Humza holds a Master of Science degree based on the principles of Human Factors with published research in the area of human performance. He also holds a Masters of Science degree in Engineering Management. In addition, he has a number of years of experience in coaching and training people for peak performance. He is also a commercial pilot and a Certified Flight Instructor (CFI). He is also Lean Six Sigma Greenbelt Certified and Project Management – Lean Process Certified.