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MSBC Seminar: The Power of Niche Marketing

Markham Small Business Centre

Thursday, 17 May 2018 from 1:00 PM to 4:00 PM (EDT)

MSBC Seminar: The Power of Niche Marketing

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Type Remaining End Quantity
Seminar Registration   more info 16 Registrations 17 May 2018 Free  

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The Power of Niche Marketing

Tap into how to uncover your niche, why your own life story can set you apart from your competitors and ensure that your ideal customers connect and only buy from you…it’s as easy as 1, 2, 3…but you’re going to have shift your thinking and how you look at your market…Are you ready to shift? In this interactive workshop you will be able to Identify the ideal client for you, hone in on communicating your benefits, stop wasting time and money on advertising, selling and marketing that does not work, craft your marketing story, develop a marketing message that connects to what matters to your ideal customer and develop a strategic outreach and marketing plan.


Speaker: David Cohen

David is an author, business coach, and facilitator and was the former host/producer and creator of the Small Business Big Ideas Show heard weekly for over 9 years. David has taught thousands over the years in both the non-profit and for-profit sectors and has coached hundreds of start-ups to make those important first steps. He specializes in helping small business owners mine their strengths, get clear on their value, their markets and then begin to develop a sales and marketing game plan that gets results.

He also can be booked to do his keynote presentations; “The 8 Keys to Success, How I got to Kiss the Stanley Cup and his new keynote called “A breakthrough-through the glass”- how to overcome the fear that life and business might throw your way. He leads workshops in sales, marketing, market research, business plans, target marketing and customer service programs. David is currently with the City of Toronto, heading up an entrepreneur training program for inner city youth and adults. He has taught thousands and coached numerous clients in the area of Small Business Start-ups and business growth strategies.

Have questions about MSBC Seminar: The Power of Niche Marketing? Contact Markham Small Business Centre

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When & Where

IBM Innovation Space - Markham Convergence Centre
3600 Steeles Ave E
Markham, ON L3R 9Z7

Thursday, 17 May 2018 from 1:00 PM to 4:00 PM (EDT)

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Markham Small Business Centre

Markham Small Business Centre (MSBC) is an office of the City of Markham in partnership with the Government of Ontario, we are a member of the provincial Ontario Network of Entrepreneurs (ONE).  MSBC provides free and confidential business advice and information to entrepreneurs and small business owners through:

  • Group information/consultation sessions
  • One-on-one appointments
  • Educational seminars
  • Responding to business inquiries


Specializing in start-up and early stage growth, on topics such as:

  • Start-up regulations
  • Business planning
  • Marketing research and strategy
  • Understanding business financing
  • Business taxation
  • Youth entrepreneurship grants and programs


Let us help your business start or grow: | 905-477-7000 x6722 |

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MSBC Seminar: The Power of Niche Marketing
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