CJF J-Talk
Journalism matters.

#CJFjtalk

Native Advertising: Journalism’s Saviour or Sellout?

This event is sold out but you can follow the livestream, J-Source's liveblog of the discussion, and the Twitter hashtag #CJFjtalk.

Native advertising. Branded content. Custom content. Whatever it’s called, these ‘advertorials’ are controversial, yet news organizations see them as the latest and best business strategy. Can Journalism’s tattered integrity be rescued when the lines between editorial and advertising content are blurred? Can sponsored content be palatable to readers, and to journalists? And while these ads are delivering new dollars to legacy news outlets, are they also eroding trust and driving readers away?

Join Jill Borra, executive editor at The Globe and Mail; Cathrin Bradbury, executive director of content development at Star Media Group; and Scott White, vice-president of content strategy and business development at Postmedia Network, for this discussion. Ivor Shapiro, chair of the School of Journalism and associate professor specializing in journalism ethics at Ryerson University, moderates.

Registration: 6:00 p.m. | Discussion: 6:30 p.m. | Reception 8:00 p.m.
TMX Broadcast Centre - Gallery, The Exchange Tower, 130 King St. W., Toronto, M5X 1J2
www.cjf-fjc.ca/j-talks

ABOUT OUR SPEAKERS

JILL BORRA is the executive editor at The Globe and Mail. In addition to being responsible for strategic direction and development of print and digital products, with a focus on audience growth and engagement, digital platforms and new partnerships, she serves as editorial manager of The Globe’s Custom Content Group, including advertiser-sponsored editorial content and integration of native advertising. Prior to this position, she was The Globe's managing editor, Features and Life editor.

CATHRIN BRADBURY is the executive director of content development at Star Media Group and will be taking on a new role as vice-president and editor-in-chief of Metro English Canada, beginning October 14. She joined Star Media Group in 2011 to launch Star Content Studios, a branded content organization. Before joining Star Media Group, she held leadership positions at Rogers Publishing, where she developed new national business and revenue streams for such titles as Maclean’s, Canadian Business, Hello! and Chatelaine. Prior to that, Bradbury held a series of newsroom leadership positions at the Globe and Mail, including managing editor of news and features. She has launched and run a series of national magazines, and won many awards for her work in journalism.

SCOTT WHITE is vice-president of content strategy and business development for Postmedia Network. White leads the development of content strategies for native advertising and branded content across all platforms and explores new partnerships and opportunities in these content verticals. Prior to joining Postmedia, White was most recently editor-in-chief of The Canadian Press where, over the past 15 years, he oversaw the transformation of the news agency from a print-based organization to a multimedia content provider. White holds a Masters of Business Administration from the University of Toronto’s Rotman School of Management.

ABOUT OUR MODERATOR

IVOR SHAPIRO is the chair of the School of Journalism and associate professor at Ryerson University. Shapiro teaches ethics and feature reporting and conducts research into aspects of ethics and excellence in journalism. He chairs the ethics advisory committee of the Canadian Association of Journalism, and was the founding editor of the Canadian Journalism Project (J-Source.ca), a national website providing information, commentary and resources related to the achievement of, and challenges to, journalistic excellence. He is a former contributing editor of Saturday Night magazine and managing editor of Chatelaine magazine. He has written feature articles for those magazines as well as Toronto Life, The Walrus, Maclean's, Today's Parent and The Globe and Mail's Report on Business Magazine, among others. @ivorshap