NATURAL AND SPECIALTY PRODUCT SALES AND MARKETING PRIMER ~ For Owners and M...
NATURAL AND SPECIALTY PRODUCT SALES AND MARKETING PRIMER ~ For Owners and Sales/Marketing Managers
As owners or managers of small to medium sized businesses, we often learn by trial and error. This is all well and good, but sometimes we can stand in our own way when it comes to growing our sales. This workshop is designed to address the most common complaints retail buyers, distributors and brokers have about owners and sales managers: that too many companies haven't done their research and don't know the terrain. This day-long workshop is designed to help you enrol (rather than frustrate) decision-makers at all levels.
9:30 – 10:30 Effective Sales Calls: from getting the meeting to getting on shelf.
So you got a meeting with a retailer? What now? This workshop takes you step by step from: pre-meeting preparation; to Q & A during the meeting; to satisfying the buyer’s objectives; to following up and getting your products on shelf.
Presented by Jess Abramson, owner of thestoriedTRUTH
10:30 – 11 Coffee Break
11 – 12 Pricing & Margins Review: laying the foundation for profitability.
Review the difference between margins and markup and learn what profit margins guide the decisions of your distributor and retailer partners. Equally important, how can a healthy internal profit margin help you stay afloat in the wild, wonderful and expensive world of retail?
Presented by CJ Chiddy, co-owner of The Sweet Potato
12 – 1 Networking Lunch
1 – 2 Social Branding: remarkable, memorable, shareable and likeable.
Today, having a social presence is essential to business success. In addition to offering a valuable communication channel for B2C and B2B customers, social platforms can be used to generate sales leads, support media relations efforts, act as a CSR tool and gather essential data about your competitive landscape. Learn structures for setting your social platforms up for success and elevatating your business goals.
Presented by Emily Ward and Jess Hunichen, owners of ShinePR
2 – 3 Working ON vs. IN Your Business: stop producing product and start producing results!
As entrepreneurs, we get pulled in a million directions. Which activities are worth your time and which should be delegated? Why do great entrepreneurs say that the times they say, “No” are even more important to their success than the times they say, “Yes”? Get out of the kitchen and onto the playing field!
Presented by Rula Sharkawi, owner of My Little Chickpea
3 – 4 Comprehensive Q & A: industry experts will answer your most perplexing questions.