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nGen The MarCom Toolkit - Jan. 28, Feb. 4, 11, 2013

Innovate Niagara

Monday, January 28, 2013 at 12:30 PM (EST)

nGen The MarCom Toolkit - Jan. 28, Feb. 4, 11, 2013

Ticket Information

Ticket Type Sales End Price Fee Quantity
Deposit Ended CA$100.00 CA$0.00

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Event Details


    • $100 deposit will be held at registration to be fully refunded upon completion of all workshop dates in the series. Refund could go only to your PayPal account when it passes 60 days since ticket purchase.
    • If you are unable to attend a workshop session, please let staff know 4 business days ahead of time at We regret that failure to do so may result in loss of your deposit.
    • NDAs to be signed by all participants. For more information contact

The MarCom Toolkit workshops

 (3 workshops, 4 hours each)

Entrepreneur's Toolkit Workshops are hands-on workshops facilitated by experienced entrepreneurs that offer start-ups the Tools, Mentoring and peer Feedback to solve specific problems and Build essential business components.

Out of each 4-hour workshop, you will have a Deliverable generated, which you will use frequently in the future business development.


What will you get out of this MarCom Toolkit series?  Watch the video below to learn what other entrepreneurs are saying. 



 Workshop Schedule


January 28

12:30 pm - 4:30 pm

Part 1 – The Dimensions of MarCom
Explore the importance of a cohesive MarCom strategy by identifying key opinion leaders in your field and planning how to contact them.
Deliverable: A strategy to engage with thought leaders in your field.

February 4
12:30 pm - 4:30 pm

Part 2 – Developing Your MarCom Strategy
Evaluate and prioritize the different media channels and messages that resonate with your target customer(s).

Deliverable: A marketing strategy that complements your customer’s buying process.

February 11
12:30 pm - 4:30 pm

Part 3 – Communicating with Customers
Identify the language you will use to explain your business to potential customers and the media.
Deliverable: A series of sound bites for communications. 



How to Apply

Contact nGen at nkalb@ngen-niagara.comfor more information about the Fundamentals of Business Strategy workshops. Registration is limited to 24 participants per session and two participants per company. Non-disclosure agreements will be signed by all participants. Each workshop is valued at $560 but is offered free of charge to entrepreneurs associated with nGen and ONE.

Have questions about nGen The MarCom Toolkit - Jan. 28, Feb. 4, 11, 2013? Contact Innovate Niagara

When & Where

nGen-Niagara Interactive Media Generator
1 St. Paul Street #10
St. Catharines, ON
L2R 7L2

Monday, January 28, 2013 at 12:30 PM (EST)

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Innovate Niagara

For more information please contact info@innovateniagara. 


Innovate Niagara helps entrepreneurs with leading-edge ideas to start, grow and succeed. 

Innovate Niagara is a member of the Ontario Network of Entrepreneurs (ONE), a network of regional and provincial not-for-profit organizations that deliver services and programs to help entrepreneurs start, grow and succeed.

As the Regional Innovation Centre for Niagara, Innovate Niagara connects innovators to the people and programs required to bring their innovations to market through a suite of in-house programs, resource partners and network of incubation facilities.

We facilitate networking, collaboration, prototyping, and business development through:

·       business advisory services;

·       entrepreneurial training courses;

·       business and industry networking events;

·       business-academic collaboration opportunities;

·       additional business tools and resources; and

·        residency within industry-specific incubation facilities


Our web portal,, is designed to streamline an entrepreneur’s path from concept to prototype to profitable business – all in one place – helping to drive the growth of innovative clusters in the Niagara region.

  Contact the Organizer

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