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nGen The MarCom Toolkit - Mar. 7, 21 & 28, 2012

Innovate Niagara

Wednesday, March 7, 2012 at 12:30 PM - Wednesday, March 28, 2012 at 3:30 PM (EST)

nGen The MarCom Toolkit - Mar. 7, 21 & 28, 2012

Ticket Information

Ticket Type Sales End Price Fee Quantity
Attendee Ended CA$100.00 CA$0.00

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Event Details

Note:

    • $100 deposit will be held at registration to be fully refunded upon completion of all workshop dates in the series. Refund could go only to your PayPal account when it passes 60 days since ticket purchase.
    • If you are unable to attend a workshop session, please let staff know 4 business days ahead of time at nkalb@ngen-niagara.com. We regret that failure to do so may result in loss of your deposit.
    • NDAs to be signed by all participants. For more information contact nkalb@ngen-niagara.com.


The MarCom Toolkit

Part 1 – Developing Your MarCom Strategy

Explore the importance of a cohesive MarCom strategy by identifying key opinion leaders in your field and planning how to contact them.

Deliverable:A marketing strategy that complements your customer’s buying process.

March 7

12:30 pm - 4:30 pm

Part 2 – Executing Your MarCom Strategy

Identify language you can use to explain your business to partners, customers, opinion leaders and the media.

Deliverable: A series of sound bites for use with the media.

March 21

12:30 pm - 4:30 pm

Part 3 – Communicating to Customers

Learn the key principles of effective communication by creating a pitch that relies on the basics of storytelling—not on PowerPoint slides.

Deliverable: A template for talking to potential customers.

March 28

12:30 pm - 4:30 pm

 

How to Apply

Contact nGen at nkalb@ngen-niagara.comfor more information about the Fundamentals of Business Strategy workshops. Registration is limited to 24 participants per session and two participants per company. Non-disclosure agreements will be signed by all participants. Each workshop is valued at $560 but is offered free of charge to entrepreneurs associated with nGen and ONE.


Have questions about nGen The MarCom Toolkit - Mar. 7, 21 & 28, 2012? Contact Innovate Niagara

When & Where


nGen-Niagara Interactive Media Generator
1 St. Paul Street #10
St. Catharines, ON
L2R 7L2

Wednesday, March 7, 2012 at 12:30 PM - Wednesday, March 28, 2012 at 3:30 PM (EST)


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Organizer

Innovate Niagara

For more information please contact info@innovateniagara. 

 

Innovate Niagara helps entrepreneurs with leading-edge ideas to start, grow and succeed. 

Innovate Niagara is a member of the Ontario Network of Entrepreneurs (ONE), a network of regional and provincial not-for-profit organizations that deliver services and programs to help entrepreneurs start, grow and succeed.

As the Regional Innovation Centre for Niagara, Innovate Niagara connects innovators to the people and programs required to bring their innovations to market through a suite of in-house programs, resource partners and network of incubation facilities.

We facilitate networking, collaboration, prototyping, and business development through:

·       business advisory services;

·       entrepreneurial training courses;

·       business and industry networking events;

·       business-academic collaboration opportunities;

·       additional business tools and resources; and

·        residency within industry-specific incubation facilities

 

Our web portal, www.innovateniagara.com, is designed to streamline an entrepreneur’s path from concept to prototype to profitable business – all in one place – helping to drive the growth of innovative clusters in the Niagara region.

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