On the Record: The Media and Your Message

Actions Panel

On the Record: The Media and Your Message

By School of Public Policy & Governance, U of T

Date and time

Mon, Feb 6, 2017 12:00 PM - 2:00 PM EST

Location

School of Public Policy & Governance

CG160 14 Queens Park Cresent West Toronto, Ontario Canada

Description

How do you get people interested in and excited about public policy? How do you inspire social change and motivate people to action? When things don’t go as planned, how do you react and recover? Join Rhonda McMichael and guest lecturers for this special interactive, progressive lecture series. Students who complete three out of four sessions will receive a certificate.

The Media and Your Message

Learn how to work with, not against, the media and get your policy out into the world successfully. We’ll cover:
-The art of the media scrum
-Preparing for media exposure
-The media/issues clock
-Getting the media to tell your story

About the Speaker:

Rhonda McMichael

Since joining the Ontario government in 1997, Rhonda has worked in a variety of progressive communications positions at Cabinet Office, the Ministry of Health and Long-Term Care and the justice ministries. Rhonda joined Cabinet Office Communications to lead the first public service communications support unit for the Premier. As Director of Communications and Marketing, she led the development and delivery of the government’s Modernizing Communications strategy which included the launch of the government’s first online multimedia newsroom and Ontario’s new social media news release, adopted by other governments and organizations.

Rhonda has been Assistant Deputy Minister of Communications in Cabinet Office for the last seven years where she leads integrated marketing strategies for key government priorities, including the 2015 Pan Am/Para PanAm Games, Ontario’s sexual violence and harassment action plan and the successful launch of the HST. Prior to joining the Ontario government, Rhonda worked as a TV and radio news reporter in Toronto, Ottawa and Kingston. Rhonda has an Honours BA in English from Queen’s University.

Please email Essyn Emurla (essyn.emurla@utoronto.ca) if you have any questions.

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