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Open Data for Business: Design thinking and how it applies to successful in...

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Communitech Data Hub

14 Erb Street West

Waterloo, ON N2L

Canada

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Open Data for Business: Design thinking and how it applies to successful innovation

When design principles are applied to strategy and innovation the success rate for innovation dramatically improves. Design-led companies have outperformed the S&P 500 over the past 10 years by an extraordinary 219%, according to a 2015 assessment by the Design Management Institute. Great design has that “wow” factor that makes products more desirable and services more appealing to users.

So how does design thinking apply to propelling innovation and creating a better chance of success for start-ups and scaling? Design-thinking firms stand apart in their willingness to engage in the task of continuously redesigning their business…to create advances in both innovation and efficiency—the combination that produces the most powerful competitive edge. Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. Design thinking offers a structured framework for understanding and pursuing innovation in ways that contribute to the organic growth and add real value to your customer. Design thinking minimizes the uncertainty and risk of innovation by engaging customers or users through a series of prototypes to learn, test and refine concepts. Design thinkers rely on customer insights gained from real-world experiments, not just historical data or market research.

Design thinking is a process that uses design principles for solving complex problems. It helps organizations identify opportunities, unlock innovation and improve their businesses.

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Attend this event in-person: See you at the Communitech Data Hub! Please arrive 15 minutes early to sign in and get settled before the presentation begins (lunch will be provided) OR
Watch from your desk: link to follow in confirmation email

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Construction in the Region

As you may know, there is some construction happening in Downtown Kitchener, so you may hit some traffic getting here. Please check the latest updates from RideION.ca to help plan your best route.

Parking in UpTown Waterloo
Parking made simple! Check out our map to find out where to park in UpTown Waterloo! Limited parking is available at the Data Hub (parking lot is behind the building).

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Date and Time

Location

Communitech Data Hub

14 Erb Street West

Waterloo, ON N2L

Canada

View Map

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