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OPMA January Event "UX and Product Management"

Ottawa Product Management Association | OPMA

Monday, 30 January 2017 from 6:00 PM to 8:30 PM (EST)

OPMA January Event "UX and Product Management"

Ticket Information

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Open Registration 30 Jan 2017 Free  

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Event Details

What's more exciting than ringing in a new year? UX and Product Management, of course! We're thrilled to kick off 2017 with a pair of incredible entrepreneurs and UX experts, Sara Fortier, CEO and Founder of Outwitly, Inc. and Alëna Iouguina, UX Research Lead at Shopify and Founder of Ecotonos and Avant-Garde Bar

UX and Product Management: Finding Common Ground to Deliver Great User Experiences

Whether redesigning an existing application, creating new digital products and services or simply adding new features, it becomes a struggle for companies to maintain a consistent vision across all of their customer touchpoints. The result can sometimes be a series of products, apps, websites, etc. with mixed-matched styles, purposes, and priorities. Moreover, product managers often run into issues where company leadership can change direction quickly, derail product/design/dev teams to add a new feature, or suddenly decide to cut a feature that has been in the works for months because of a competitor - this is usually a result of lack of vision, alignment, transparency, and clarity among stakeholders.

In this session, we’ll present the frameworks we’ve used in Silicon Valley and at Shopify in order to alleviate many of the issues product teams face. These strategies will enable product managers to reduce feature derailments, lessen their team’s frustration, reduce churn and number of design iterations, as well as improve the overall user and customer experience by creating a product that is consistent across platforms and touchpoints.

More specifically, we’ll discuss: The pain points that product managers, UX designers, and UX researchers face during the product development lifecycle, the tensions between the need for analytics/metrics versus the rich insights that come from qualitative user research, and how these should work together, as well as tangible steps that you can apply today to becoming more aligned with your team at various stages of the product development cycle, and how to maintain a consistent vision throughout.

About Sara 

Sara Fortier is a design strategist and the CEO and founder of Outwitly Inc. - a design think tank that aims to transform user and customer experiences through leading edge design methods. Sara is the former UX Director for one of the top ten media companies in the United States. She also brings invaluable experience from working in Silicon Valley for Fortune 500 clients such as Apple, AT&T, and Microsoft. Sara received a Master of Design and a Bachelor of Industrial Design from Carleton University.

About Alëna 

More to come...

Have questions about OPMA January Event "UX and Product Management"? Contact Ottawa Product Management Association | OPMA

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When & Where

bitHeads Theatre (Access at the side of the mall)
1309 Carling Avenue
Ottawa, ON K1Z 7L3

Monday, 30 January 2017 from 6:00 PM to 8:30 PM (EST)

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Ottawa Product Management Association | OPMA

The Ottawa Product Management Association (OPMA) facilitates education, mentoring, and networking opportunities. Our membership includes hundreds of product managers, marketing professionals and executives from many leading companies and institutions in the Ottawa-Gatineau region.

The association provides:

Each month, guest speakers and/or panellists cover pressing issues that affect our product management community.

Online discussion boards and face-to-face meetings foster sharing, mentoring, and learning between product managers.

Like minded indiiduals charged "with making it happen" can network, meet people, share experience and learn from each other.

Our Sponsors

Many thanks to our sponsors, without their help this event would not be possible:

OPMA Platinum sponsor



 OPMA Silver Sponsor and Members Meeting hosts

 OPMA Silver Sponsor and ProductCamp Ottawa hosts

OPMA Silver Sponsor

OPMA Silver Sponsor 


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Friends of OPMA Sponsor

Friends of OPMA Sponsor

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Sponsor in kind: Survey provider

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OPMA January Event "UX and Product Management"
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