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Panel Talks - Digital Transformation Trends and Techniques

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Panel Talks - Digital Transformation Trends and Techniques

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Panel Talks - Digital Transformation Trends and Techniques

Have you witnessed, experienced and measured the impact of digital transformation in your research organization? Four senior executives will draw from their unique experiences to set straight some mind-boggling facts, statistics and findings on digital transformation and how it relates to modern day marketing research. Questions they will cover will include but not be limited to:

● What is digital transformation in MR? If the internet was only “born in the 90s” and online marketing research a still new marketplace, which new research methods have been born in recent years (and from the pandemic) and how have these been an improvement from the old methods?

● What have been some trends in digital transformation within your organization/s and outside?

● Which sectors and organizations have shown more innovation and resilience and what comparison metrics or benchmarks are being used to measure the effectiveness of digital transformation?

● What has digital transformation done to budgets and speed in marketing research?

● How has market research automation improved employee engagement in some ways, but also thrown up new challenges to workplace and team structures?

● How successful has digitally transformed marketing research been in “breaking down silos” and integrating cross-functional business objectives in the execution of daily business from end-to-end?

● What are the opportunities for the next 10 years that MR firms and MR practitioners should be tapping into?

● Give us an overview or list of the most digitally transformed marketing research companies or client brands you know and how do you see them evolve?

Format: Online Executive/C-Suite Panel talks without slides. Four speakers and 1 moderator.

Date: 4th March, Thursday

Time: 1 PM - 2 PM EST

Speakers: Arnie Guha, Ph.D., Phase 5; Jamin Brazil, HubUX and Happy MR Podcast; Sue Sharp, PWC Digital; TBD

Sponsors: Phase 5


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