$75 – $200

Persona Creation & Experience Mapping Workshops

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TBA

Canada

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Persona Creation Workshop

A customer persona is a design tool that you can use to help identify and communicate the goals, needs, and behaviors of prospects, customers or users of a brand. Personas can aid in the strategic brand decision-making process for content, design, features, and offerings.

This design thinking workshop offers a practical guide to the iterative creation and application of personas for your projects and clients brand.

Date: November 9th, 2017

Time: 9:00am - 12:00pm

Location: TBA

Participants will learn;

What are Personas and how can they be used to inform your next design project.
The 4 Levels of Persona development and where & how your brand can improve.
How to move from research to data-informed Personas using a practical iterative approach.
How to understand the basic Persona lifecycle consisting of planning, designing, sharing, iterating, and communicating value.
How as a Designer, your team, and your stakeholders can become more customer-focused.




Experience Mapping Workshop

Experience mapping is a strategic exercise of identifying, capturing and communicating complex brand touchpoints and interactions over space and time. This powerful document brings clarity and alignment to a teams understanding of how a prospect, customer or user connects with their brand.


This design thinking workshop offers a practical guide to the iterative creation and application of Experience Mapping for your projects and clients brand.

Date: November 9th, 2017

Time: 1:00pm - 4:00pm

Location: TBA


Participants will learn;

How to create an Experience Map that is relevant to your project's goals.

How customer-focused brands incorporate them into their strategic decision-making processes.

How to identify the pain points and gaps in your brands existing customer experience.

How to envision new opportunities, prioritize and communicate them to senior stakeholders.

How to make the insights and findings actionable within your organization.

Pricing:

RGD Members

1/2-day workshop: $75

Full-day workshop: $125

Non-Members

1/2-day workshop: $125

Full-day workshop: $200

*Full-day workshop includes The Indispensable Persona Creation Workshop


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Canada

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