$75 – $200

Persona Creation & Experience Mapping Workshops

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Location

Association of Registered Graphic Designers

96 Spadina Avenue

Suite 210

Toronto, ON M5V 2J6

Canada

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Event description

Description

9:00am - 12:00pm

Persona Creation Workshop

A customer persona is a design tool that you can use to help identify and communicate the goals, needs, and behaviors of prospects, customers or users of a brand. Personas can aid in the strategic brand decision-making process for content, design, features, and offerings. This design thinking workshop offers a practical guide to the iterative creation and application of personas for your projects and clients brand.

Participants will learn:
- What are Personas and how can they be used to inform your next design project.
- The 4 Levels of Persona development and where & how your brand can improve.
- How to move from research to data-informed Personas using a practical iterative approach.
- How to understand the basic Persona lifecycle consisting of planning, designing, sharing, iterating and communicating value.
- How as a Designer, your team and your stakeholders can become more customer-focussed.

1:00pm - 4:00pm

Experience Mapping Workshop

Experience mapping is a strategic exercise of identifying, capturing and communicating complex brand touchpoints and interactions over space and time. This powerful document brings clarity and alignment to a teams understanding of how a prospect, customer or user connects with their brand. This design thinking workshop offers a practical guide to the iterative creation and application of Experience Mapping for your projects and clients brand.

Participants will learn
- How to create an Experience Map that is relevant to your project's goals.
- How customer-focused brands incorporate them into their strategic decision-making processes.
- How to identify the pain points and gaps in your brands existing customer experience.
- How to envision new opportunities, prioritize and communicate them to senior stakeholders.
- How to make the insights and findings actionable within your organization.

Pricing

RGD Members*:
1/2-day workshop: $75; Full-day (two) workshops: $125
Non-Members:
1/2-day workshop: $125; Full-day (two) workshops: $200
* Includes RGDs, Prov RGDs, Student RGDs & Affiliate Members


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Location

Association of Registered Graphic Designers

96 Spadina Avenue

Suite 210

Toronto, ON M5V 2J6

Canada

View Map

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