Persuade the Brain, Not the Person

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Dale Carnegie Centre of Excellence

2121 Argentia Road, Suite 103

Mississauga, ON L5N 2X4

Canada

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Persuade the Brain not the Person

Does your job require you to constantly convince others at work?

Are you disappointed at how a well-designed & fact-based presentation failed to persuade your audience?

If your answer to these questions is “yes”, this free 2.5-hour workshop is for you.

There is a scientific explanation for why people reject reasonable offerings. The brain’s reaction to new ideas is driven by instincts, emotions, and logic. Interestingly, the instinctual and emotional brain parts mostly overrule the thinking brain. In other words, neuroscience is firmly holding that humans do not predominantly behave based on reason. Dale Carnegie said over 100 years ago:

“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”

Join me on September 19th in Mississauga to discover what the latest breakthroughs in neuroscience say about how the brain is persuaded. This workshop answers three questions:

  • How does the brain react to new ideas?
  • How does the brain perceive new ideas as threats or rewards?
  • How can we make our audience’s brain perceive our ideas as a reward & not a threat?

Be part of this interactive, fun, and informative workshop and begin to see persuasion from a completely new perspective. Experience a transformation which is based on the latest neuroscience findings.

Date and Time

Location

Dale Carnegie Centre of Excellence

2121 Argentia Road, Suite 103

Mississauga, ON L5N 2X4

Canada

View Map

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