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PHO Grand Rounds: Skin Cancer and Tanning in the Popular Media

Public Health Ontario

Tuesday, June 28, 2016 from 12:00 PM to 1:00 PM (EDT)

PHO Grand Rounds: Skin Cancer and Tanning in the...

Ticket Information

Type End Quantity
In Person Ended Free  
Webinar Ended Free  

Event Details

PHO Grand Rounds:

Skin Cancer and Tanning in the Popular Media

Skin cancer is the most common cancer in Canada, but it is largely preventable and, when detected early, survival is high. Mass media is an influential source of health information for the public.

This presentation summarizes popular North American magazine reporting on skin cancer and tanning (i.e., risk factors, UV exposure and protection behaviours, and early detection) over a 13-year timeframe. Differences in skin cancer and tanning reporting over time, content type, and target audience will also be explored. The public health implications of the emphasis and gaps in media reporting on skin cancer and tanning will be discussed.

DISCLAIMER: The opinions expressed by speakers and moderators do not necessarily reflect the official policies or views of Public Health Ontario, nor does the mention of trade names, commercial practices, or organizations imply endorsement by Public Health Ontario.

Presenters: Dr. Jennifer McWhirter

Dr. Jennifer McWhirter is an Assistant Professor in the Department of Population Medicine at the University of Guelph. She received her PhD from the University of Waterloo in 2015, with an award of distinction. Her research focuses on the promotion of health and prevention of disease through effective communication, education, and policy, particularly in connection to skin cancer and UV exposure. She sits on the editorial board for the Journal of Cancer Education and is a member of the Ontario Sun Safety Working Group. 

Please note that you will receive details on how to join the webinar after registering for this event.

Public Health Ontario Rounds are approved for continuing medical education from the Royal College of Physicians and Surgeons. PHO Grand Rounds are also approved by Council of Professional Experience for professional development hours (PDHs) for members of the Canadian Institute of Public Health Inspectors (CIPHI). For more information, contact

Stay up-to-date on upcoming events and calls for abstracts by visiting our calendar.

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Public Health Ontario is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations to participate in this event, please contact 647-260-7100 or

Have questions about PHO Grand Rounds: Skin Cancer and Tanning in the Popular Media? Contact Public Health Ontario

When & Where

Public Health Ontario
661 University Ave. 17th Floor
Boardroom 17-53
Toronto, Ontario M5G1M1

Tuesday, June 28, 2016 from 12:00 PM to 1:00 PM (EDT)

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PHO Grand Rounds: Skin Cancer and Tanning in the Popular Media
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