PHO Grand Rounds:
Skin Cancer and Tanning in the Popular Media
Skin cancer is the most common cancer in Canada, but it is largely preventable and, when detected early, survival is high. Mass media is an influential source of health information for the public.
This presentation summarizes popular North American magazine reporting on skin cancer and tanning (i.e., risk factors, UV exposure and protection behaviours, and early detection) over a 13-year timeframe. Differences in skin cancer and tanning reporting over time, content type, and target audience will also be explored. The public health implications of the emphasis and gaps in media reporting on skin cancer and tanning will be discussed.
DISCLAIMER: The opinions expressed by speakers and moderators do not necessarily reflect the official policies or views of Public Health Ontario, nor does the mention of trade names, commercial practices, or organizations imply endorsement by Public Health Ontario.
Presenters: Dr. Jennifer McWhirter
Dr. Jennifer McWhirter is an Assistant Professor in the Department of Population Medicine at the University of Guelph. She received her PhD from the University of Waterloo in 2015, with an award of distinction. Her research focuses on the promotion of health and prevention of disease through effective communication, education, and policy, particularly in connection to skin cancer and UV exposure. She sits on the editorial board for the Journal of Cancer Education and is a member of the Ontario Sun Safety Working Group.
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