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Pillar Content: The Future of SEO [Special Guest Patrick Hirst, HubSpot]

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Kula Partners

1741 Brunswick Street

Penthouse

Halifax, NS B3J 3X8

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Pillar pages, content clusters, and topics instead of keywords. Are you having trouble keeping up with the latest SEO trends?

Content marketing has seen lots of changes over the past few years, in particular around the way that marketers have gone about actually developing their content. A lot of this has come down to the evolving search engine landscape, as well as a huge shift in the way that people are discovering content.

This HaliHUG session will be presented by special guest Patrick Hirst, Principal Channel Consultant at HubSpot, will teach you how to think about and use content pillars to effectively inform your strategy. Patrick will discuss how to align your content marketing strategy with key points in the buyer’s journey and implement pillar content pages designed to attract and convert sales qualified prospects on your website.

If you want to gain a deep understanding about the future of SEO, this session is for you.

More about Patrick:
Patrick Hirst is a Principal Channel Consultant at HubSpot. Working with hundreds of customers and agencies to build inbound marketing programs which drive traffic, leads, and customers. He is an expert on the HubSpot tools suite and adapting marketing programs to meet industry trends. Patrick moonlights as a member of the field marketing team for Lagunitas Brewing Co. and in his spare time he enjoys running and checking out live music. Patrick and his wife Colleen reside in Boston, MA and he's the proud "Cat Dad" to Roscoe & Ziggy.

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Date and Time

Location

Kula Partners

1741 Brunswick Street

Penthouse

Halifax, NS B3J 3X8

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