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Place Brand Talent Attraction Workshops

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Fort McMurray Wood Buffalo Place Brand: What it is and how it can help attract talent and labour to our region.

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Fort McMurray Wood Buffalo Place Brand: What it is and how it can help attract talent and labour to our region.

When we set out to capture the region’s story and translate it into a powerful place brand, we did it with you in mind. Employers and HR professionals are one of this region’s most important engines for attracting and retaining talent. You are a crucial first point of contact for people just starting to learn about our home.

When applicants ask, “Why Fort McMurray Wood Buffalo?” what can you say in response to persuade them that our region is right for them?

That’s where place brand comes in. We’ve designed a one hour workshop aimed at providing local employers and HR professionals with practical tools that can inform your recruitment and retention efforts.

In the workshop, you will:

Learn about how the place brand was developed and the strategy that guides it.

Strategize on how best to use the available place brand tools and help brainstorm future needs of the HR community.

Who Should Attend:

HR professionals, employers, and small businesses in Fort McMurray Wood Buffalo.

Are you a large employer for the region with an HR team bigger than 15 people? Please reach out to us for a dedicated workshop date— just for your team!

Brought to you by:

These workshops are proudly supported by FMWBEDT and Government of Alberta, Labour & Immigration.


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