Platform 2017 Social Media Case Competition

Platform is Vancouver’s first media case competition curated by SFU students. With Mobi | Shaw Go as our 2017 sponsor, Platform’s goal is to act as stepping-stones for students and local businesses to reach success together. Through genuine interactions, engaging digital content, and the latest tips from industry professionals, we’d love to showcase your talents and passions through social media.

The annual case competition will take place at Simon Fraser University on March 4th and will end on the 5th.

With your individual registration fee, you will receive access to:

• Attend all of our three workshops designed and delivered by experts in the area
  

• Interact with other passionate participants from other institutions/faculties

• Exclusive opportunities to meet with professionals in the industry

• Network with marketing professionals after workshops and the competition

SAVE THE DATES!

Workshop #1 - The Main Ingredients for Social Media Campaigns

Workshop Leader: Clayton Mitchell

What You’ll Learn!

• the core elements needed to build a practical and achievable social media marketing campaign (i.e. product/brand analysis, target audience, marketing channels, tactics, measuring effectiveness)
• tips and examples that are applicable to established companies with their own persona/brand
• highlight important aspects that can be applied to the competition’s 24-hours time limit.

Date: February 22th, 2017, 5:30 - 7:30 p.m. Location: Brainstation Academy

Workshop #2 - How To Establish and Maintain Consumer Engagement in Social Media Campaigns

Workshop Leader: Wahiba Chair

What You’ll Learn!

“In today’s digital age, engagement is one of the most important metrics that a brand or organization can measure, especially in the realm of social.

In this workshop, we’ll discuss what consumer engagement really means. Then, we’ll define the different components of a winning social media engagement strategy, including audience, channels, and measurement. We’ll take a closer look at engagement tools and tactics, and bring this to life through real life examples and case studies. Bring your questions!”

Date: February 20th, 2017, 5:00 - 7:00 p.m. Location: Brainstation Academy

Workshop #3 - Generating Engagement and ideas that stick

Workshop Leader: Grace Hui

Please complete the register form at http://ow.ly/X2Y33080g3I and ensure all of your team members have registered before the registration deadline(s):

• Early Bird pricing - ENDED

• Regular pricing ($35): Dec 1st - January 23rd. NOW EXTENDED TILL MARCH 1st
  

  
  

For additional information, please visit our website http://smnplatform.com/ or email us at smnplatform@gmail.com